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Wrigley launched a new product called 5 Gum and The Die Line posted some pictures of the packaging, which is very cool except for one thing. The target audience for Wrigley’s 5 Gum is teenagers.
What do you think? Does this packaging evoke a brand image for teenagers? I say no.
This packaging doesn’t look even remotely targeted to teens in my opinion. The black box and graphics seem as if they would appeal to a much older audience. Don’t get me wrong, I think the graphics are great, and I’m sure the packaging stands out on the store shelf, but does it stand out to the right audience?
I guess only time will tell if teenagers start carrying 5 Gum around with them. What do you think? Did Wrigley miss the mark with this package? Actually, I think they’ll have success in catching consumers’ awareness and getting them to try this gum even if the people who try it skew older than teens. It might just catch on for an older market if it tastes better than Wrigley’s other gums that lose their flavor instantaneously and have a tendency to disintigrate in your mouth within 5 minutes of chewing.
What is the insect on the back of the pack and what does it stand for?
I like 5 gum and I am almost 55 (coincidence?) – but I’m a cool hip 55. I was frankly surprised to see the target demo is teens. The packaging is very upscale and has a rich hippy look to me.
Theres 2 new flavors React and something else that i forgot, but react is really good
Well, I have seen this gum every where at school… middle school and high school . Now, the gum everyone seems to have is trident layers with that comedy, cheesy commercial. It is kinda funny how as teenagers we even have our own style of gum.
5 gum i think is targeting not kids but older ones, say 20-26 years old, people that need to express their social status, need to get attention, need strong brand represent them.The packaging is great but Wrigley’s got a real problem to find the right target for an product, because it’s different in every country and they try to find “perfect marketing recipe”
I don’t think you know any teens or have actually been a teen, but these graphics and this packaging has “Teen” written all over it. Would you say that AXE appeals to an older audience? Probably not. Yet these packages of gum look almost identical to AXE products. Seriously, google image search that! I bet they’re even named after them.
aaaaaaaanyways. that was fun
sincerely, Me
Haha it is targeting teens?
I didn’t know but before school was out
most of the time I’d chew 5 gum.
And most of the time when I people with gum it was 5.
So it has been catching teens attention!!
i didnt think someone cared that much about gum packages………..but if iwere to think about it i would say that the package would be cool for teens.
I Personally like the five gum. the flavors are good.But i don’t like the cinnamon kind yuck.There are two new flavors if u guys wanted to know. they are Solstice which is a light mint wit a little bit of cinnamon.And theres a Zing a sour to sweet bubble gum flavor of bubble and lush. you can find zing at walmart in the 3-pack, u can also buy solstice at 5 and below i think. i never got that flavor yet
everyone at school loves this gum.. i do to…
dera 5 gum im cory and i have a great idea for a new flavor it is cherry and grape mixed it would be great with a great sense of sweet to sour like zing but fruitier plz read this and e-mail me back okay cuz i never win nothing and these are what i wud do if i had a gum company like you
They totally hit the mark! The teenagers at my local high school cant get enough of the stuff. I still hate it. You made the point pretty clear;”lose their flavor instantaneously and have a tendency to disintigrate in your mouth within 5 minutes of chewing”.
I am 13 and chew 5. Not only is this appealing to teens like me, however, its not just the flavor and design that gets teens’ attention. It’s the WRAPPERS! The metalic part can be peeled off and placed on something, like a sticker. This is what attracts so many teens. It happens in my school every day, even some of my teachers do it!
I wholeheartedly disagree.
Teens savor the black.
Where have you been?
Under a rock?
No offense, but I could not even consider that it did not “appeal” to the teen mindset.
Truly, you should try this gum. The flavor is… unique.
i love the 5 gum.
The flavor it is amazing and long last. Sugar free but… at first sight they seem to be condoms…
Like Durex or something like that, and in Latin America there are still some people who sais “those are condoms” you say “no, bubble gum” and they say “ahhh flavor condoms”
O_o!!!
I’m a teen and all of my friends chew this gum and only this gum. I think it’s the way the gum is packaged that makes it so appealing. It even kind of resembles a cigarette box to me. I think it really does evoke an image for the teen because so many people I’ve seen chew this.
as a teenager i personally love 5 gum. the fact that it as such sleek packaging really appeals to me and all my friends. Teenagers seem to like almost any kind of gun though so i don’t know how much of an impact the packaging would even have
I’m a teen, and love 5 gum. there hasn’t been a time where i haven’t had a pack of “cobalt” on me. the only problem, is that my parents, at first glance, thought the package contained cigarettes or condoms..
Great flavour, great packaging, and great gum!
THIS GUM GAVE ME A BAD ALLERGIC REACTION.