Why It’s Critical to Proofread Your Advertising Copy

I’ll be posting this at my freelance communications blog Inkthinker, too, but since it actually appears here at Biz Chicks Rule, you get it first:

I inserted a green arrow in the screenshot to show you where the problem lies. Here’s a closer look, highlighted by the yellow arrow:

Oy to the vey. Say it with me: SPELL CHECK. Do I even need to tell you how stupid these kinds of errors make you — and your business — look? I sincerely hope not!

Here are some of my favorite public oopses:

• "the figthing Irish" in an MSN ticker notice about Notre Dame football
• a recall of several thousand pounds of "tainted beef panties"
• "the final decision will be made at the desecration of your supervisor" in an e-mail from a boss I had in college
• "free unifrom with six-week class" in a flyer from a local karate school

Worst advertising typo you’ve ever seen (other than this one)? Leave a comment.

(screenshots from Biz Chicks Rule captured by yours truly)

Contents © Copyright 2008 Kristen King

Tags: women and business, women in business, women, woman, business, advertising, proofreading, embarrassing typo, advertising typo, typo in an ad, biz chicks rule, kristen king