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In today’s business world, a successful online startup company without a blog presence is rare. Nearly every successful new online company has a blog associated with it in some form or fashion. Even a large percentage of brick and mortar startups have a blog.
If you have a startup company but you don’t have time to personally pen a blog, the next best idea is to hire a freelance blogger. With so many people claiming to be blogging experts these days, how do you find a blogger right for your startup? Here are a few tips for hiring a blogger:
1. Offer a competitive wage. Cutting corners when it comes to blogging pay doesn’t usually make much sense. The overall cost is so minimal that you are bound to get good return on investment. A starting rate of ten cents per word should fit most budgets and will allow you to hire a quality blogger.
2. Ask for examples. A successful blogger should have tons of examples on hand. If he or she doesn’t have published examples online, that’s an ominous sign.
3. Do they understand your startup? Even if you don’t want the blog to solely be about your startup business, the blogger you hire should have a good idea of what the startup entails and its basic business model.
4. Cast a large net. There are many sites to advertise for a blogger that don’t cost a dime. Try places like Craigslist, LinkedIn, Facebook, Twitter and the number of freelance writing websites around the internet.
5. Begin on a trial basis. Even if you think you’ve found the perfect blogger, don’t lock yourself in to a long-term deal. Begin on a pay-per-post model to make sure you like their quality of work.
Hiring a Blogger Definitely Requires a Vetting Process (Image: Flickr)
Paying a competitive price for a blogger is usually pretty tough for a startup. I realize that startups don’t have much time, but it’s almost essential for you to be a transparent company, let people know whats going on inside the walls and give the company a voice/personality. I wouldn’t suggest hiring someone freelance.
Yes, blogging is becoming more powerful. However, finding the right blogger, who has good knowledge about the business, is a hectic job. Another major problem is there are not many people in USA who are full time bloggers because it takes a lot of time to make money in blogging.
I think that the future is exactly the way you describe it. Company’s that do NOT have bloggers at their organization stand chance to fall behind in the new age.