The Elements of Branding Defined

Kolbrener, Inc. has a great interactive tool on their website that I had to share with Brandcurve readers. It’s a table of branding elements based on the periodic table of elements, and it provides definitions for a number of branding and marketing terms in six categories:

Advertising
Direct
Branding
Marketing Communications
M&A (Mergers and Acquisitions)
Miscellaneous

Kolbrener, Inc. is a branding and marketing company with offices in Pittsburgh, Pennsylvania; Reston, Virginia and New York City. They have an interesting website overall, but I just love their table of branding elements. It’s a clever way to visually present many of the “parts” of marketing and branding.

What do you think? Are there any definitions missing from Kolbrener’s table of branding elements?

Comments

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1678 days ago

Link Building and SEO from Kolbrener, Inc.’s Brandon Fritz
[...] month, I published a post called The Elements of Branding Defined which showcased a creative, visual depiction of branding by Kolbrener, Inc. I’m happy to [...]

By Doug

That is a really cool way to present the information. Pretty creative.