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In my last post, I mentioned that high revenue bloggers earn an average of $19,000 annually, and that the top 1% earn $200,000, according to the State of the Blogosphere 2008 research done by Technorati.
I thought you might be interested in learning more about how professional bloggers make money.
The answer is: (drumroll please!)……………………………… advertising.
Bloggers use any combination of the following:
- Search ads (38%)
- Display ads (28%)
- Affiliate Marketing Links (20%)
- Paid Postings (6%)
- Rich Media Ads (4%)
- While 46% of bloggers don’t have any ads, 28% use three or more methods of advertising.
Of those who use advertisments, two out of three have contextual ads and one in three have affiliate ads. Only one in five negotiate directly with advertisers and only one in ten sell advertising through a blog ad network or post reviews of products online. And only one in twenty has a dedicated sales force to sell ads on the blog.
Bloggers who chose not to advertise on their blog gave the following reasons:
- I don’t want my blog cluttered with ads (24%)
- I am not interested in making money on my blog (24%)
- I don’t have enough visitors to my blog to make it worthwhile (21%)
- I don’t want to appear less impartial or less credible by including ads (14%)
- I don’t know how to set up my site to accept advertising (5%)
Is your blog your business? And if so, do you make money from advertising? Has this given you any insight or encouragement to do more advertising on your site?
