Snickers Speak Marketing Campaign

Do you speak Snacklish? Mars Snackfood US announced that their Snickers brand has introduced a new language dubbed “Snacklish.”

With the use of television, print, digital and point of purchase marketing and advertising, the campaign aims to make this “Snickers Speak” relevant to every situation. Using a set of fabricated words, along with the iconic logo and brand, they have created a fun campaign centered around satisfaction.

“By taking Snickers’ core equities like its unique ingredients and satisfaction, we are reminding our consumers why they love Snickers so much,” said Carole Walker, vice president, integrated marketing communications for Mars Snackfood US in a prepared statement. “‘Snickers Speak’ takes that to the next level by marrying Snickers core equities with the passions, interests and things in our guy’s everyday lives to make the brand even more relevant.”

Snacklish Campaign - Image: Snickers.com

Some samples from the Snickers campaign include:

“Satisflying” billboards featured in airport arteries, as well as taxi’s with GPS enabled digital tops showcasing “Satisflying” when they are waiting at airports.

“Put Your Hunger in a Nougaplex” that will run as :05 TV bumpers during wrestling programming.

“Get a Degree in Snackanomics” placed on a variety of OOH executions in local market financial districts.

Digital billboards that will change creative to match the time of day, such as “3 ‘oclockishment,” which is the time of day when SNICKERS are most often consumed.

A national television campaign that features visual dramatizations of euphemisms, including legendary music icon Master P inviting viewers to “Get Some Bling With Master P-Nut,” and basketball legend Patrick Ewing explaining how to “Get Dunked on by Patrick Chewing.”

Take a look at the Patrick Ewing commercial below and find out more about the campaign at Snickers.com.