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I earlier blogged about Rolling Rock’s video on You Tube promoting their Moonvertising.. They’ve got huge billboards up around the country promoting the experience, suggesting watch out for the next full moon and a call out to the site
Moonvertising Billboard from Rolling Rock
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I have seen a few of these around my neighborhood in West Los Angeles and am totally buying into the hype. I am sure it will be a let down, but what a great advertising gimic.