McDonald’s: I’m loving it!

McDonald’s reported profits of $1.19 billion on revenue of $6.08 billion, both figures well above the consensus of analyst expectations of $985 million and $5.92 billion, respectively.

Domestically speaking, the fast-food giant has benefited from new menu items and longer hours, as well as tough economic conditions.  McDonald’s provides a relatively cheap alternative to other dining out options.

On the international scene, McDonald’s execs reported ”double digit operating income growth” in Europe, Asia, Africa and the Middle East.

BTW, “I’m loving it” is the slogan from a popular McDonald’s ad campaign.  Love is a pretty strong word, I can say that I am definitely impressed.