Here’s Brandcurve’s picks of branding posts for the week:
Idea Sandbox on what Starbucks should do now – With the coffee giant facing troubles after going for high growth, it could be time for them to get back to their core values
Paul Williams on how to differentiate – How Gonzaga University got a 45% increase in support for one of its sports teams through a very different online campaign…
Collective Intellect on engaging consumers – A great summary on how to get conversations going, particularly in tough economic times.
And on a lighter note…
Brandsinger on corporate taglines – A humorous review of some of the taglines floating around in big business. ‘CDW – The Right Technology. Right Away. Are we talking pizza delivery? If your technology isn’t here by 7:00 you get three free bytes.’
Will it Brand? on Bond – A look at some of the product placements which have featured in the James Bond films over the years
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