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Thursday, February 8, 2007 - 7:25 am ET
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It's Just Lunch... Or Just a Franchise Scam?

According to the It’s Just Lunch! website, It’s Just Lunch! is a dating service franchise that caters to busy professionals. They advertise heavily in business and airline magazines, touting their services in colorful two-page spreads with lots of pictures of young, attractive sales associates eager to help busy professionals find their Ms. or Mr. Right. Here’s how It’s Just Lunch! describes their service:

…We are a specialized dating service for busy professionals. We minimize stress and maximize efficiency by sending people on casual dates over lunch, brunch, or drinks after work. It’s Just Lunch is a fun proactive approach to your personal life. As first date specialists, we arrange quality lunch dates and drinks after work for busy professionals in a discreet, no-pressure setting. It’s Just Lunch started in 1991 and now has over 90 locations all over the world, with thousands of clients, and many wonderful success stories!

[Source: It's Just Lunch! website]

It’s Just Lunch! characterizes its franchise opportunity as “a white collar, attractive profession,” and a chance to be “a ‘celebrity’ in your own city.” Their website describes the franchise as a relatively low investment that boasts regular hours (Monday-Friday) in an office environment: “No late nights or weekends (unless you choose).”

If one believes the scathing editorial and bitter (alleged) testimonials on the self-described “independent Web-based consumer news and resource center” ConsumerAffairs.Com, the company might be more aptly named “It’s Just a Scam!” In addition to their overview article (It’s Just Lunch… Or Is It?), their alleged testimonials are so numerous they have to organize them in categories: Irate Men, Angry Women, Settled in Court, Emily’s Story, Sandra’s Log.

According to ConsumerAffairs.com, they tried to reach It’s Just Lunch! on numerous occasions for an interview or response. According to It’s Just Lunch CEO Daniel G. Dolan, both he and others at It’s Just Lunch have called and written to ConsumerAffairs.Com many times “in an attempt to correct the inaccurate and outdated complaints” but the company refused to respond. However, ConsumerAffairs.Com did post Dolan’s faxed response disputing the authenticity of the testimonials.

Other links to negative comments about It’s Just Lunch! suggest that if you are interested in investing in an It’s Just Lunch! franchise opportunity, you’d be wise to do extra homework and diligent research, and proceed with caution.

Also read:

Rip-off Report, 9/27/2006 1:21:22 PM: Its Just Lunch ripoff, fraudulent business practices, deceptive service offers Boise Idaho

Rip-off Report, 1/1/2006 2:18:13 PM: Its Just Lunch dating services Franchise ripoff poor customer service, rude receptionist Columbus Ohio *UPDATE ..Sent email to corportate…no response

HAVE YOU HAD ANY EXPERIENCE – GOOD OR BAD – WITH IT’S JUST LUNCH? DO YOU THINK IT’S A GOOD FRANCHISE OPPORTUNITY? Leave a comment… Share your opinion.

Investigate before investing. Visit FranBest.com.

Thursday, February 8, 2007 - 7:25 am ET
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36 Comments

  1. Mary

    It’s definitely a scam. Their customer service is the worst I have ever experienced. They refuse to listen and make inane arguments such as “just because you’re meeting at 7:30 at a restaurant doesn’t mean it’s a dinner date.” They also refuse to return phone calls or answer messages, and twice they transferred me right to the person I specifically said I did NOT want to speak to (because I was calling to complain about that person). Cherisse in the corporate office was the worst. She would not let me get a word in edgewise, talked over me the whole time, and interrupted constantly. She refused to let me speak to her manager or supervisor. Tell every single person you know NEVER to use this service, they are obscenely overpriced and completely rude to their customers.

    Reply

  2. Anastasia

    SCAM SCAM SCAM!!!! This company is terrible and should be closed down immediately!! What a rip off. They did not listen at all to what i was looking for and set me up with men who were WAY too old for me, one lied about his age, height and other things and then forced himself upon me while i was trying to get into my car after I told him I didn’t want another date. What sort of screening process do they do here?!?!?!? I don’t think they even have one. Terrible terrible company and horrible staff!

    Reply

  3. N

    I wanted to let everyone know about this dating service that I recently was a part of and why NOT to sign up for it.

    I signed up for the year membership which costs $1, 800. Pretty extreme, but you can take it however you want. When I first began I decided this would be a good investment into my future to find a wonderful woman to spend the rest of my life with. The dating world is not easy here in Chicago and the typical “bar” women are far from the best. So this was another option other than the online dating scene.

    Anyway, throughout the year membership I went on over 25 dates with different women, so I feel I am experienced on how this works. IJL leads you to believe that they have the perfect matches for you, which they don’t! They call and tell you about the new match: What they like to do, their looks, their activities, their travels, etc… After hearing basically the same description for each woman, I eventually told them to not waste their time in telling me about the details. Every one sounded fantastic, until you went out on the date! Out of these 25+ dates, I would say that only 2 were good looking. Only a few (6) could hold a conversation, and many had completely different views/likes etc…and weren’t even close to a match. It is very frustrating to go through that many dates throughout the year and not find 1 woman that I would like to date. This service had no idea of what I was looking for, after several conversations stating what I was in search of. They only meet with you once and somehow they “know” you. You have to explain your likes/dislikes over the phone to someone you have never met. Supposedly, there are a group of people who sit in a room and go over all the different profiles to match you up. I think they just grab the closest match and that’s who you will be meeting. There was never a good match and then after complaining several times, IJL had the nerve to ask me to sign up for another year! Crazy! I haven’t even spoken to the woman who interviewed me initially (Since I signed up). You would think that she, being the one who “knows” you, would do her best to advise or help in any way possible. She explained that she knew exactly what I was looking for, and I believed her. Unreal. IJL doesn’t even show you a picture of the person you are about to go on a date with. If they did that, it would have saved the woman and I a bunch of time. There were very few good looking women, and the ones that were good looking, couldn’t hold a conversation or didn’t have the same likes/dislikes as I. And I’m sure that everything is vice versa as well…if I wasn’t the woman’s type, it would have saved her time/money. I wanted to let you know that I wasn’t the only one. Several dates (10) that I went on said they hated the service as well and they weren’t listening to what they wanted. Some tried to cancel the membership, but IJL wouldn’t let them. Throughout the 25+ dates, there wasn’t 1 compliment about IJL. Only complaints.

    Anyway, to make a long story short:
    IJL DOESN’T LISTEN TO YOUR NEEDS
    IJL DOESN’T ADVISE YOU ON DATING, OR HELP WITH MATCHING
    IJL DOESN’T MATCH YOU WITH PEOPLE THAT YOU CAN RELATE TO
    IJL DOESN’T MATCH YOU WITH GOOD LOOKING PEOPLE
    IJL ISN’T ANY BETTER THAN ONLINE DATING, WHICH IS MUCH CHEAPER
    IJL DOESN’T FULFILL…SIMPLE.

    So, in conclusion, if you are considering this service, take my advice and don’t waste your money. IJL has been more of an annoyance than anything else. No one seems to know what they are talking about and they are just reading profiles…you could do that online for much less than $1800 + all the food and drinks that you have to spend when you go on these dates. Back to the real dating world…in fact, already have 2 dates lined up WITHOUT the service! Good luck.

    Reply

  4. Casey

    I had a HORRIBLE experience with It’s Just Lunch. I advise anyone to put your money elsewhere. Take yourself on vacation or throw it out the window… either will benefit you more.

    I was coerced into joining IJL by a lovely woman who promised she had the men of my dreams in her “file.” They were just waiting to meet me, all I had to do was pay $1,700. She called and called, and made me feel like if I passed this up, I would be alone and lonely forever. As soon as I paid, I never heard from her again.

    I went on 2 dates. TWO. The first was with an uninterested guy, who acted like he was being paid to be there (I think he might be their 1st date guy, because he was cute). The 2nd date with with a short, bald, divorced man, the age of my father (I had specifically told them NO to all of these qualities). After, I put my membership on hold, because it was going so poorly.

    After a year, I wanted to take it off hold and use it up (since I paid for it). I called IJL and they informed me that my membership had expired. I asked why I never received notice or a phone call to that effect, and they said they don’t do that. I requested that they reinstate my membership and they HUNG UP ON ME.

    If you’re reading this, you might assume I’m an ugly, uninteresting person, and you’ll be different. NOT TRUE. I thought that too when I read reviews, before signing up (about other people/bad reviews). On the contrary I am a 25 year old, pretty, slim, attorney – I’m just saying. If you think the bad reviews are only from un-datable people, think again.

    Reply

  5. Keriana

    Hi I can say that I’m very disappointed. I joined the company in Australia and it is just as much a scam in Australia as it is everywhere in the world. They took $1000 for 12 dates. I had one date with a very friendly man and we had a nice time on the date. However, that was the only date I ever had. When I tried to contact It’s Just Lunch a few months after not hearing from them there was no answer and the franchise in Australia had folded. I’m now trying to get ‘A Current Affair’ a TV show interested in reporting about it as I think that everybody should know.

    Reply

  6. Tami

    Thank you for your assistance in this matter. I am currently requesting your assistance in this matter with “It’s Just Lunch” for $1,800.00.

    I am writing a letter to describe what was promised me in regards to services to be provided by the “It’s Just Lunch” company and their representatives.

    Prior to my meeting with the then top Manager of “It’s Just Lunch”, Stacy, whom I am now told no longer works there, and I had several phone conversations explaining their “Matchmaking” Services and how it was not just a simple selection of people from a general data base to be placed together. This was a true “Matchmaking” Service where people after being interviewed are then matched based on compatibility factors, and the degree of success for their company of making Matches through this process is incredibly high. It was stated that they had a success rate of over 50% in the first year. She even stated in the last two months she personally matched two couples on a first meeting and their discontinued the service, saying how it was worth the $1,800.00 paid even for a one time meeting because they found the person they were looking for!!! And they owe it all to “It’s Just Lunch” and her skills as a professional “Matchmaker”. From our conversations I went to the office on January 16, 2009 to meet with Stacy and discuss in depth what their service would provide.

    On that day I met Stacy for the first time. I filled out a basic form and gave a copy of my drivers license to verify my information. We then discussed in detail what made their company so different from the typical dating web sites and other services of similar nature and why the reasons why their fees were so much higher. Your typical dating web site is approximately $24.00 a month their fee was $1,800.00 for services rendered by a trained team of professionals with an incredible success rate. This is what you are paying for. And it was stated they had thousands of people in their data bases to choose from. The typical male client was very successful, almost all with degrees and most she interviewed very handsome. I then asked for a scale based on a format everyone understands, a 1 to 10. She said she had at that very moment at least 8 off the top of her head if not up to 11 men who would fall into the 8 to 10 range in looks alone. They came to the service because they were very busy professionals and lack the time involved for dating in the usual fashion. So along with being successful and the fact that they too were looking for that very special someone the service sounded amazing.

    I can provide recent pictures of myself to allow you to see what my appearance is and so you can see that based on appearance I do not have any trouble meeting men, this was not what brought me to their service. I have been a bikini model for over five years. In my lengthy and in depth meeting with Stacy we discussed exactly what it was I was looking for. I joined because she said she had several men for me to meet based on my general description: I was interested in meeting that “One” man that had it all, great looks, successful business man, strong personality, intellectually stimulating, good values, family oriented and an open heart hoping to meet someone the same. We then talked about more specific personality traits required, such as Honesty, Integrity, Monogamy, Positive attitude, Confidence, Old Fashion or more to Traditional Values, An Intellectual Conversation level needed for compatibility and someone either with or interested in someone who has children. She and I spoke in great depths as to who I am and what it was that I needed in a mate. This I was told was how they then “Matched” people to you and your very specific needs, this was a complicated process she explained and she was very skilled and very successful at the Matchmaking process. This was why people paid the large fee of $1,800.00 to join and that they as a company were also very selective as to who they allowed as clients. After my description of what it was that I was looking for in a mate she became very excited because as she said she had just interviewed someone she really thought would be an incredible “Match”, He was a 8 on her scale, but she was incredibly picky, he stated to her almost exactly the same things as far as values and was so warm and caring, she said as far as conversation goes she couldn’t believe how easy he was to talk to and he was a 90% on the positive scale really looking forward to what life had in store for him. Stacy said this was just one of many men she had in mind for me and when she really sat down with her staff and went over all the files and interviews and pictures she knew she would get it right. She explained how she could see the value of person I was and knew exactly what I was looking for, I had certainly come to the right place!!! Because they are a “Matchmaking” service with such a high level of success based on “Matching” people from Looks, Values, Life Paths, Common Interests, Emotional Needs, Intellectual Needs and more that is how they achieve the success rate they have and why people join their service. As she said you get what you pay for, a leap of faith in putting myself in her hands for only $1,800.00 she will do her magic, a small price in the end for what they had to offer me.

    I am demanding a full refund from “It’s Just Lunch”. They have completely failed to provide even 10% of what was described to me by their then number one “Matchmaker” through numerous phone calls and meetings. They have completely misrepresented their services and available clientele. After signing onto their service I went on a total of “SEVEN” Matched Meetings. I allowed them the opportunity to ‘Work their Magic’ but was completely disappointed on every occasion. I called after every meeting and explained why the person chosen was nothing like what they said they had available to me and what my specific needs were and promised by them to deliver, were not even close. I was incredibly unhappy and gave detailed information as to what was wrong and missing only to be told each time they understood and would guarantee I would be very happy with the next person they had for me. I ended up going through three separate “Matchmakers” who were all highly trained and skilled in their profession, to finally tell them they do not and have not even come close to the contract we agreed on as to what they had to offer and provide. I refuse to continue with a service that has completely misrepresented what they are and what they promise to deliver. I gave them many opportunities and all of their chosen “Matches” were nothing like the description of available men described. They did not and do not have the people promised and they did not provide this extensive “Matchmaking” Service that only professionally trained Matchmakers can provide. Their described service is a scam, I don’t believe they went any further than taking files from a file cabinet not even looking at the names and put them together. Maybe they used a dart board where the same two colored darts hit and were then said to be a match. I am well beyond disappointed with their promises and performance, as you can see and demand a full refund based on their complete misrepresentation. I feel I do not have a binding contract with their company because of the lies and deceit presented by their representatives.

    I have tried on numerous attempts personally with “It’s Just Lunch” to get a full refund of $1,800.00 but have been unsuccessful. I hope this letter better describes the reasons for my insisting a full refund and that by now putting it out there in the public, and now also taking them to small claims court, I hope to receive the refund due myself and help others against this fraudulent corporation.

    I thank you for your time and if you are in need of any further information please feel free to email me, I will be very happy to assist you in your efforts on my behalf.

    Thank you again

    Tami

    Reply

  7. Is IT’S JUST LUNCH Dating Service a Scam? : Unhappy Franchisee

    [...] It’s Just Lunch franchise dating service website calls itself the “the first date specialists,” and claims to [...]

    Reply

  8. joann

    It is a SCAM for sure but they don’t care. They just keep advertising and scamming people. I reported them to the BBB and tried to sue them for my money back. They have the SCAM down. Isn’t there anything we can do, collectively, do have our money returned from this unethical organization?

    Reply

  9. John Hopson

    What a freaking ripoff sums up my experience with IJL!!! I joined in 07 because I was a busy military professional, as their ad promulgates helping busy professionals. I started my Grad School internship and had to freeze my account, moved to another location where there was no IJL (maintaining a frozen account –so …I thought). I moved back to an area that had IJL, received stalling tactics for over 6 months from the local IJL office…today I found out that now my account has expired. So, I received two dates and lost several dollars in the process! I wish I had documented my conversations—-They would be a good candidate to report to the Better Bussiness Bureau!

    Reply

  10. Charlene

    Hi,

    I am freelance reporter for the South Florida News Service, which works with all three major newspapers in South Florida and I am working on a story on in-person dating services such as It’s Just Lunch and if they are effective, their client’s experiences, etc. I am looking for individuals who have used these services whether they liked it or not to use as sources for my story. If anyone is willing to help me with my story please email me at ccollazo427@gmail.com.

    - Charlene

    Reply

  11. ASLOWM3Victim

    Thankfully I did not pay the ridiculous fees involved with this scam of a service, however I discovered that my boyfriend that I live with is a member of Its Just Lunch and has been going on 1 to 2 dates per month the entire length of our relationship. I called IJL to tell them we live together and that he is in what I thought was a serious relationship. They told me they were going to cancel his membership as when he signed their agreement, he was agreeing he was single. Now, a month later he is going on more dates. We are in a lease together for another year and he refuses to leave. He can not be on our lease by himself due to his credit situation so they will not take me off the lease. He coursed me into working things out after the first issue and I trusted him. It is my fault that I am in the situation that I am in, but I want the world to know that IJL is introducing men that they clearly know are in relationships to their other clients. I have read other horror stories from women who were introduced to married men. Great way to start something new. Beware IJL members!!

    Reply

  12. Mary

    I was a member of IJL 3 years ago in Raleigh, NC when they were a locally owned franchise. My experience wasn’t fantastic but I did meet a few interesting people. In June of this year I decided to purchase another membership and called both the Raleigh and Charlotte offices to see if the prices were any different. I found out that both offices were now managed out of the Florida headquarters but I was told by them that the service was much better with the centralized management. I told them I had to think about it since the price went up significantly and they called numerous times until I finally joined on 8/14. The email I received when I joined had a local phone number on it that I tried to call and it did not work. I became suspicious and tried to call them back for 3 days with no response. By NC law I had 3 days to terminate the contract and I sent a letter to that extent and expressed that they really needed to also refund the $500 non-refundable fee. They called back immediately with profuse apologizes and I kept my membership. My first and only match had none of the qualities that I had expressed an interest in but I remained optomistic. He never showed up at the restaurant and I have waited a week so far to hear an explanation from IJL or to hear about new matches. I will be terminating my membership and filing a report with the BBB in Florida. I have found the customer service to be horrible, the representatives to be rude and argumentative, and they have not lived up to any of the promises that were made in the numerous phone calls before they got my money. Online dating is a much better bet. Like the post before me, I am a successful, attractive professional who had over 30 matches in my first membership and every single one of them was interested in pursuing a relationship with me. I don’t think the problem is me.

    Reply

  13. Megan

    did you get a face to face interview with the matchmaker? I thought they said that they will meet with you in person If it’s just a phone call, how is it different from the online service such as eHarmony?

    Reply

  14. Megan

    Do you know anything about the Chicago branch? I checked their website, it’s still there as of now.

    Reply

  15. Shelley

    I also had a terrible experience with IJL. They send me on a total of 4 dates on a three month period with guys that were the total opposit of what I requested and it has been almost five month sinse I heard from them last. I am taking them to court.

    Reply

  16. Shelley

    Good luck with the small claims court, I am doing the same

    Reply