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Friday, April 20, 2007 - 5:48 am ET
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Is Snappy Auctions a Great Franchise Opportunity?

While the largest, most celebrated eBay drop-off store franchise concept , iSold It, has closed 60 stores, suspended domestic franchise sales and warned it may be on the verge of collapse, its next-largest competitor remains upbeat and continues to promote its franchise program.

In a company press release, Snappy Auctions celebrates inclusion on the list that made iSold It famous:

Snappy Auctions has been listed in Entrepreneur Magazine’s Franchise 500 list for the first time… With over 63 units open, Snappy Auctions ranked 309th in the survey, in only its 2nd full year of operation. The Nashville, Tenn. based franchise enables customers to make money off of items that are sold on eBay…

Snappy Auctions CEO Debby Gordon claims that Snappy Auctions is not suffering the same fate as competitor iSold It. In fact, snappy Auctions is doing phenomenally:

“We are poised for a phenomenal 2007, after an incredible 2006,” Gordon continued, “and this accolade is just the beginning.” In 2006, Snappy Auctions launched Snappy Sales Solutions, S3, which has contributed to its recent success. “S3 is yet another step toward our goal of changing the way businesses get value from retired equipment and inventory.”

Snappy Auction also boasts having been named one of Franchise Business Review’s Franchise 50, which honors franchise systems based on outstanding franchisee satisfaction through owner surveys and comments.

According to a Ina Steiner’s column on AuctionBytes.com, “Despite the challenges, Snappy Auctions CEO Debbie Gordon believes in the concept and says it’s all about execution.”

Can Snappy Auctions really be succeeding while iSold It, with much the same business model, is fighting for survival? Have they successfully overcome the challenges that eBay drop-off store critics contend make the concept unworkable? What do you think?

YOU’RE INVITED TO LEAVE A COMMENT ON WHETHER YOU THINK SNAPPY AUCTIONS IS A GREAT FRANCHISE OPPORTUNITY.

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1,229 Comments

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  1. By BertMcCue
    556 days ago

    interesting. I was not aware. You say “Another” failure. What were the other failures?

    Reply

  2. By Sean Kelly
    555 days ago

    Bert:
    Snappy not Smart may have been referring to S3 Consulting which seemingly went nowhere:
    http://www.snappysalessolutions.com/faq.php

    And the AERC fiasco in which the head of the franchise company took another job and ended up suing them for sexual harrassment and breach of contact, I believe:
    http://www.franchisepick.com/snappy-auctions-franchise-founder-debbie-gordon-sues-aerc/

    That’s just a guess…

    Reply

  3. By Suckah
    536 days ago

    It’s easy to play armchair QB for all you people. I was one of the first in when Snappy Started. I was also (I think) the first out. Only took me about 3 months of actual work to realize that this wasn’t going to work but it still cost me a lot of $$$. I’ll be paying for it for years to come. Good education..? Yes. Would I take it back…? You bet. Move on folks. I too could sue Debbie for her franchise practices. She broke the law in dealing with me more than once. Still, I take personal responsibliity as I always made the decision…not her. Move on and learn from your mistakes.

    Reply

  4. By Carol Cross
    536 days ago

    Suckah! tells “failures” to move on!

    But, hopefully, he understands that the federal regulation of franchising permits franchisors to HIDE the failures and/or unprofitabili8ty of their franchisees from new buyers of their franchises, and this needs fixing!

    It is one thing to sign a contract in which you acknowledge that the franchisor hasn’t promised you success or profits and that you aren’t relying on anything OUTSIDE of the contract, and quite another matter for the franchisor to be able to hide the odds of success/failure by not disclosing unit historical performance statistics to new buyers.

    We are really “Suckahs” when we don’t understand the big picture and the fact that regulation of frandhising was all about silencing the “Suckahs” and preventing any redress in arbitration and the courts.

    http://www.unhappyfranchisee.com/2009/02/carolcross/

    Reply

  5. By Snappy not Smart
    534 days ago

    So how many stores are left? What is DG doing now? Is anyone supporting what’s left?

    Maybe DG should just pull the plug.

    Reply

  6. By RupertG
    512 days ago

    Snappy Auctions continues to go prominently! My store is doing so well, I’m planning to retire next month!

    Woot!

    Reply

  7. By Snappy not Smart
    506 days ago

    Well, Rupert’s back again….like malaria…it never quite goes away.

    Debbie must be slipping up if there are dormant stores on eBay. I remember how quick they were to tell stores to close their account, take down their sign and stop using the name (like anyone would use it now…HA!!)

    I’m doing just fine now, but I still drop by here every now and then just to see what’s going on. From 100 to 15 stores. Now THAT’S the DG we all know and…..well you know.

    Reply

  8. By Rick T.
    462 days ago

    Wonder if any of the lawsuits were successful? Also, wasn’t Snappy involved in some kind of harrassment laswuit? did that get resovled?

    Reply

  9. By Sean Kelly
    457 days ago

    Amazement #1: You have to admire the chutzpah of someone who can tout train wrecks as success stories and somehow manage to keep a straight face.
    Here’s Debbie’s bio from http://demo.bugleme.com/bm/client/ourteam.php:

    “CEO—Debbie Gordon leads BugleMe in infrastructure and technology. Debbie is responsible for developing and managing all of the systems that allow fans to be connected to the Celebrities through a proprietary technology plat-form. In addition, she manages the marketing systems behind customer acquisition and retention. Debbie was the founder and CEO of Snappy Auctions which was the most successful eBay selling franchisor in the US and Asia, in addition to founding S3 Consulting, an asset management consulting firm. The success of Snappy Auctions and S3 can be directly attributed to Debbie’s technology design skills and ability to market a specialty service through a creative and effective campaign.”

    The most successful eBay selling franchisor? Quite a claim to fame, but iSold It dashed a lot more dreams to the rocks than SA.

    Amazement #2: How can a writer actually print such a sentence?
    “No stranger to entrepreneurial ventures, Gordon founded Nashville-based Snappy Auctions, a highly successful eBay storefront business, which has in more recent times experienced a downward slump.”
    Downward slump? Do you think the franchise owners who lost their savings and investments would characterize it as a recent downward slump?
    That’s sort of like saying Bernard Madoff’s business has experienced a minor temporary sales dip.

    Reply

  10. By Richard Quick, Esq.
    456 days ago

    I thought I’d sign up for Debbie Gordon’s BugleMe alerts. I looked forward to hearing about her new businesses and fresh lawsuits each week.

    There’s something wrong with the system, though, cuz all I keep hearing is the bugle playing “Taps” when they call.

    Reply

  11. By Ex-snapper
    451 days ago

    You know this will end in tears for someone. Steer clear!

    Reply

  12. By Ben Scrood
    395 days ago

    In the words of Monty Python ..”well it was spitting up blood last night..” Could that be Snappy Auctions?

    Reply

  13. By T. Wilkes
    265 days ago

    I have not heard much from Snappy for a while. Are they still in business? My nephew was briefly involved with them (lost some money) and i was wondering what ever happened to them. Maybe someone can provide an update? thank you

    Reply

  14. By Max
    263 days ago

    By my count, it’s down to 8 Snappy franchises left. Kung Fu Charlie who owned the Dublin, Oh franchise bit the dust last month.

    Reply

  15. By Get Real
    254 days ago

    Well, for all of you ex-Snappy owners, Merry Christmas and if you’re like me good luck paying off all the debt you owe thanks to Debbie Gordon and Snappy Auctions.

    Reply

  16. By Its about time
    238 days ago

    Been hearing from friends in Nashville that BugleMe is in trouble and that Debbie Gordon is loosing support. It took a while, but people seem to be realizing how dangerous it is to enter into any business arrangement with Debbie Gordon. The trail of tears behind her is finally turning into a flood and washing through the Nashville investor community.

    Reply

  17. By Bill Clinton
    193 days ago

    281 items for sale by the 9 remaining Snappy Auction locations, 2 of which do not have a store fronts. 281 items for one store might pay the bills and provide a tidy income, but across 9 locations – you do the math. And how about that neglected Snappy Web site. An aution for a ride with NASCAR driver Reed Sorenson has outlasted his career – he no longer drives in the series, plus the link is broken too. This coupled with the dead stores still on the web site is just a couple of examples showing the level of committment and store support (except for the Glen Echo Rd. store) provided by the Nashville team.

    Yours Truly,
    -Bill

    Reply

  18. By Nacho Libre
    14 days ago

    Check this out:
    http://nashville.bizjournals.com/nashville/stories/2010/08/23/smallb4.html

    It never stops!! The BS slinging still continues!!

    Reply

  19. By Bill Clinton
    532 days ago

    To those of you that continue to ask ‘How many stores are left, etc’, 23 stores are listed on the Snappy site, of wich 15 have active auctions and 8 are dormant. Shoot, even an ex-president can do this math quickly and without an intern too…!! Right now, 699 items are listed for all of Snappy Auctions collectively. At one time, when the Buckhead Boyz were running at full steam, they would have over 699 items listed…. Snappy sure has come a long way (down, that is).

    Cheer – Bill

    Reply

  20. By Rick T.
    479 days ago

    Does anyone know how many stores they plan to open this year? thanks. Haven’t heard much from them lately.

    Reply

  21. By Rick T.
    479 days ago

    This was the only thing i could find:

    http://www.ktsm.com/news/trouble-shooters-snappy-auctions-closed

    Reply

  22. By Sean Kelly
    479 days ago

    Rick T.:

    Interesting that the Troubleshooters story is 2 months old – so the El Paso Snappy Auctions has been closed for at least that long.

    However, the El Paso store is still listed in the location directory as open:
    http://www.snappyauctions.com/locations.php

    Reply

  23. By Boswell
    458 days ago

    Here is Debbie Gordon’s latest business venture: http://www.businesstn.com/content/200905/return-spoken-word

    Nashville
    The Return of the Spoken Word
    By Carrie McCloud May/June 2009
    Tags: Angel Capital Group BugleMe Davidson County Debbie Gordon Nashville Online Exclusive Online Exclusive Rachael Qualls Snappy Auctions social media Technology Twitter

    BugleMe looks for sound profits where others only Tweet

    Even before the Twitter craze, celebrities were recognizing the value of social media as a means to bypass formal press outlets and the censoring of publicists to connect with audiences. Phil Gordon, a professional poker player and author, imagined furthering this Web-based trend with a mobile software “created by celebrities, for celebrities,” allowing fans to receive recorded phone calls from their favorite personalities. The resulting endeavor, Nashville-based BugleMe, launched in March, under the partial ownership of the educational media company, Expert Insight.

    As an investor in BugleMe, Debbie Gordon (no relation to Phil) says the company aims to be an audio version of blogging, “allowing fans to receive phone calls from their favorite celebrities in nearly real time. This allows the fan to feel connected and increases the strength of the relationship.”

    To do so, celebrity clients call a dedicated number from anywhere in the world, enter a password, and pre-record a one- to two-minute message each week. Within seconds, this message is delivered to the celebrity’s subscribers, who pay a $4.99 monthly fee. Messages might provide fans updates on appearances, samples of new material or personal news.

    No stranger to entrepreneurial ventures, Gordon founded Nashville-based Snappy Auctions, a highly successful eBay storefront business, which has in more recent times experienced a downward slump. Gordon also founded e-commerce software and marketing company, S3 Consulting.

    BugleMe enjoys the support of Sumner County-based Angel Capital Group. Rachael Qualls, Angel Capital’s CEO, joined the BugleMe team as CFO in November 2008. A group of entertainment experts lend additional support as potential client recruiters, including primary recruiter Phil Gordon, CEO of Showtime Sports Marketing Firm Brian Efird and music industry promoter Katie Guido.

    BugleMe intends to distinguish itself from other marketing-based call and text messaging services with its “connections, not promotions” philosophy. “Because fans pay to subscribe, the celebrities are able to distribute valuable content that is exclusive to BugleMe subscribers,” Gordon says.

    A unique revenue sharing model grants celebrity users 20% of gross revenue, following a $150 startup fee. As a result, clients gain a new revenue stream, while expanding their fan base, controlling their own image and communicating through a more intimate medium. In addition, BugleMe provides each client with a Web-based community for users to respond, via a platform of discussion boards, polls and other postings.

    A total of 12 “bugling” celebrities now exist, including musicians Dave Robbins, Julia Burton and Superchick, as well as Captain Thunder Racing and Big John of Vh1’s Rock of Love, along with prospects of NFL and other sports clientele in the near future.

    Upon entering the media market, BugleMe attended the second PodCamp Nashville, part of a worldwide conference series held for bloggers, YouTubers, podcasters, social networkers and other media enthusiasts, on March 7 at Vanderbilt University’s Owen Graduate School of Management. Chris Brogan, a co-founder of PodCamp and social media expert, predicts “more niche and privatized content as time goes on,” but also questions the success and profitability of subscription-based services like BugleMe “unless they offer an amazing amount of value over the free commons.”

    Ultimately, BugleMe’s success or failure will depend on whether its audio component is considered worth it—worth the money for the fans and the time for the celebrity. In the rapidly shifting environment of today’s social media landscape, it shouldn’t take long to find out.

    Reply

  24. By Bill Clinton
    456 days ago

    Hey Hillary – put on your Daisy Duke shorts and your tight, see-thru Wal-Mart blouse and lets go over to the single-wide in our lift-kit equiped pickup truck to get cozy with the stars with this here ‘BugleMe’ must have, whatever it is. Seems that a couple of well qualified and seasoned Gordons have joinede up and opened up shop to make us feel wanted and in-step with the celebs out there. Wo-hoo..!! There’s Phil Gordon, ‘professional’ poker player then there is Debbie Gordon ‘professional’ carnival shill, fine shoe horder and captain of commerce. So Hillary, put down your bon-bon’s, put on those duds I suggested, turn down Judge Judy and lets bid on ‘BugleMe’ over at the Nashville Snappy Auctions web site back at the trailer….

    As always – Bill

    Reply

  25. By Jaw on the floor
    429 days ago

    This brings new meaning to (and may prove wrong) the classic phrase, “You can’t polish a turd”. Debbie Gordon, yet again, has found a way to take “total crap”…spin it, dress it up, and put it out there for the masses to be impressed with. This BugleMe idea is about a day and a dollar short, and will never match the popularity and ease of Twitter (especially for celebrities wanting to “type” a quick update). It’s great to see that all of the money she took from Snappy Auctions is now being used to fund her personal and business ventures, when she should have been investing her time and money back into the people who made the company what it…was. How does this woman continue to find alliances in the business community with such a poor history of business development and leadership skills. She is the a true puppetteer and anyone who chooses to do business with her is just hanging themselves on the very string she manipulates. I suppose you CAN polish a turd, and while it may look good on the outside for a short while, it will always stink.

    Reply

  26. By Ben Scrood
    342 days ago

    Strangely enough the link you have above no longer works and you cannot find any mention of Debbie Gordon on the Bugleme web site. Could it be that they figured out she was more of a liability than an asset?

    Reply

  27. By Ben Scrood
    191 days ago

    Store support??? Is there anyone left to support the stores? One would think DG is too busy spending the money she got from bankrupt ex-store owners on “new ventures” to provide support. Can you say Bugleme?

    Good luck to the hangers on. I have no idea how they are surviving.

    Reply

  28. By Bill Clinton
    191 days ago

    I guess the poker player and the shoe princess – the two Gordon’s that claim to be behind ‘Bugle Me’ never checked the landscape. What with all the social utilities out there, Bugle Me is about as useful as a screen door in a submarine.

    Reply

  29. By Ben Scrood
    151 days ago

    UPDATE:

    Internally, too, Qualls has stepped into portfolio company BugleMe, succeeding former BugleMe CEO Debbie Gordon, who, according to state records, left that role at least nine months ago. ACG’s VP-Entrepreneur Relations Adam Thede serves as COO for BugleMe, a low-profile subscription-based celebrity-fan call broadcasting service, about which little is publicly known.

    Reply

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