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Friday, January 19, 2007 - 3:42 pm ET
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Hooray for Hollywood (Tans)

hollywoodtanslargelogo.jpg

When I toured the franchise headquarters of Hollywood Tans, I immediately awarded them two mental “hoorays!” The first “hooray!” for the unmatched turnkey nature of their franchise concept, and the second for having the good sense not to name their concept after their hometown. “Mt. Laurel Tans,” or even “New Jersey Tans” just doesn’t have the same ring, does it?Regular visits to the tanning salon are now routine for the 28 million who tan indoors each year. In the $5 billion tanning market, Hollywood Tans is recognized for their upscale image, state-of-the-art technology, spray or bake options and attractive, membership-based pricing model.

A factory-direct franchise

To stay on the cutting edge, Hollywood Tans became the only tanning franchise to actually manufacture their own equipment. At their 60,000 s.f. manufacturing plant, Hollywood Tans fabricates the world’s most powerful 360 degree stand-up tanning booths, theirhollywood-tans-image.jpg patented HT60 spray tanning booth, and their UV-Free Six-Second Instant Tan Spray booth. As manufacturer, the franchisor provides direct product support and service, discount equipment pricing, guaranteed supply, financing and a lifetime warranty on all their tanning equipment.

Turnkey start-up and advertising

The turnkey nature of their operation doesn’t end with equipment. Hollywood Tans’ millwork division actually builds customized store fixtures for each specific location. When it comes time to open your tanning salon, their truck arrives with everything needed to get you up and running. Hollywood Tans provides total marketing and advertising support. Their marketing department will plan, produce and implement your grand opening promotion and ongoing, market-specific advertising campaigns.

Franchisor-guaranteed lease(!)

Hollywood Tanning Systems, Inc. provides franchise owners with a rare advantage: a corporate guaranteed signature on real estate leases. This can be an advantage when negotiating rent and terms, and seeking financing. If you have strong credit, you may be able to finance up to 85% of your initial investment.

Passive ownership OK

The Hollywood Tans operational system has been designed and refined for simplicity, efficiency and low labor requirements. Unlike many other franchises, Hollywood Tans does not require the franchisee to work full-time in their business. Many franchisees continue to maintain their professional careers and/or other business ventures. Behind its pretty face, Hollywood Tans is a serious franchise company positioned for tremendous growth. They offer real, tangible benefits and are willing to share some risk with franchise owners. There’s a lot more to this opportunity than meets the eye, so I encourage serious opportunity hunters to get more information on franchise opportunities with Hollywood Tans.

LEARN MORE AT THE INSIDE HOLLYWOOD TANS BLOG

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  1. By Spanky
    486 days ago

    Ralph Sr used franchisees advertising dollars to inflate his ego and to unload his dieing business to the new owners. I knew Ralph, I know Jr, Rich, Carol and Carol Sr. I’ve been to his house, etc. Ralph comes across as the greatest guy in the world, he had me fooled for years. Then it happens. His greed and hunger for money takes over. The new owners of HT have been duped by the master. The new HT has made serious cutbacks and layoffs, gone are Ralph’s self serving, ego boosting billboards and TV commercials. Those cutbacks won’t help the franchisees, tanning is a dead industry. They have to fail, just so a few can survive. Ralph’s greed put salons 5 miles from each other. That means you can draw from 2.5 miles. Closer than 5 miles in a lot of markets. More salons = more franchise fees, more booths sold and more advertising money. More salons didn’t really help with royalties, because if a market could generate $350,000 in gross revenue, it didn’t matter if that came from 1 salon or 5, Ralphie still got 7%.

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