Honda Insight: Hybrid for Everyone

Last week, Honda launched a fully integrated national ad campaign for the all-new Honda Insight. Highlighting the car’s style, sportiness and affordability, the campaign centers around the theme, “Hybrid for Everyone.” The 2010 Honda Insight will go on sale on March 24 with an MSRP of $19,800 for the Insight LX model.

Image: Honda

The advertising effort includes three TV spots. “Beach” hit the air on March 16 and the other two commercials, “Garage” and “Gig” will be released in late April. Additionally, Honda has partnered with NBC to create five 40-second branded spots to co-promote NBC Universal’s “Earth Week” along with the launch of the Insight. These vignettes will begin airing during “Earth Week” in primetime beginning April 20.

The multi-dimensional campaign also includes in-theater, newspaper, radio and interactive components beginning in late April. Aerial banners will run in top markets over Memorial Day and Fourth of July weekends. Also, Honda will be hosting an Earth Day Insight Launch Event on April 22, 2009, at the Honda Center, which will give consumers an opportunity to test drive the vehicle with one person even winning one of the cars.

A blog is currently running at insight.honda.com, which features exclusive video from Honda engineers, product planners and other insiders. You can check out the latest photos and specs on the car, plus sign up for their newsletter. On April 16, the blog will redirect into a dedicated marketing website for the Insight.

In order to spread theme of being fun, stylish, youthful and affordable, the Honda Insight campaign includes lots of video on YouTube, AOL, MSN and other sites. Additionally, they are trying to tap into the online gaming market. Insight will be one of the launch sponsors of XBOX Live Primetime, as well as the sole sponsor of their “Play to Win” game.

Honda is trying their best to make the 2010 Honda Insight seem as hip as possible with this campaign. We’ll have to wait and see if consumers are sold on the campaign and the car.