Have You Fired Up Your Brand?

What would it take for you to “fire up” your brand? What types of things would you have to do to make your brand known more widely than it currently is? How have you used the media to fire up your brand? Let’s dive into the concept of “firing up” your brand to see what a business owner would need to do.

Image: SXC.hu

To get things started, we are going to look at ways you can use the media to “fire up” your brand. Recently, Kentucky Fried Chicken (KFC) received a “fire up” to their brand from Oprah. She suggested that her viewers download a coupon from KFC’s website that would enable them to receive a free sample of the newest product that KFC had release. Although there were bumps in the process of downloading and redeeming the coupon, this event still “fired up” their brand.

To “fire up” their brand, Sprint recently began showing a commercial that was center about the “NOW” factor. In essence, they stated over and over, that as the viewer was watching their commercial that many things were happening. One of those things was Tweeting or using Twitter. This not only “fired up” Sprint’s brand but it also “fired up” Twitter’s brand too.

According to the article, “How One Small Business Uses Twitter to Build its Brand“, written for Advertising Age by Leach, Crochet and Fillinger, a small pizza business used Twitter to brand itself and to “fire up” their brand. The article stated that…

How time flies in a Twitter world. In these few short months, our single-unit store in New Orleans has plunged into the deep end of the social-media pool. We have added our Twitter handle (twitter.com/nakedpizza) to all carryout menus, box toppers and our company website. We’ve provided a link to sign up in our e-newsletter, sent to about 5,000 opt-in recipients on a bi-weekly basis. In the coming weeks our Twitter handle will appear on the 5,000-plus pizza boxes that go out the door every month and will be featured on more than 60,000 direct mail pieces sent to addresses within 5 miles of our store. We have even replaced a giant sign that formerly displayed our business phone number, 20 feet above our store, with a Tweetie bird and our Twitter handle. For a brick-and-mortar company that did not have so much as a Facebook page two months ago, to say we are embracing social media would be an understatement. We are betting the farm on it.

Wow! What a way to use media to grow your business and “fire up” your brand. If you are trying to figure out ways to “fire up” your brand on a budget, checkout the video below. Many great ideas are shared on how to do this. After viewing the following video, I’m sure your answer to this question will be YES! Feel free to share your experience with “firing up” your brand. I would love to hear your ideas.