Subscribe
Previous Post
My new book, Harry Potter: The Story of a Global Business Phenomenon, was released in the United States today (it has been available in the U.K. since June).
The book explores the marketing and branding of Harry Potter, how it grew to such a success and answers the question of whether or not that success can be duplicated.
Whether or not you’re a Harry Potter fan doesn’t matter. If you’re interested in learning how a children’s fantasy book grew to be a global phenomenon and the ultimate branding success story, then you’ll enjoy this book.
Check out my interview with Mary Emma Allen on b5media’s HomeBizNotes blog today. Mary Emma also has a contest going on where you can enter to win a copy of Harry Potter: The Story of a Global Business Phenomenon.
The book is available in bookstores and online through sites such as Amazon, Barnes & Noble, Borders and more.
Image: Susan Gunelius/Palgrave Macmillan
1358 days ago
[...] Earlier this week, social networking guru Dr. Sally Witt wrote a great guest post on Women On Business. As proof that social networking works, we met through blogging, and now, I’ll be appearing on her show on BlogTalkRadio tomorrow, August 22nd, to talk about my book Harry Potter: The Story of a Global Business Phenomenon. [...]
1358 days ago
[...] I’ll be appearing on Dr. Sally Witt’s show on BlogTalkRadio tomorrow, August 22nd, to talk about my book Harry Potter: The Story of a Global Business Phenomenon. [...]
Thank you, Prescott! I just read your post – awesome as always!
Wow, I didn’t know you wrote a Harry Potter book! Being a huge fan of both branding and Harry Potter, I’m of course going to order one.
By the way, did I ever show you my take on The Typography of Harry Potter?:
http://www.perezfox.com/2007/08/10/the-typography-of-harry-potter/