H-E-B Good Living Campaign

As obesity rates rise in the U.S. and the economy stays shaky, more people are looking to cook and eat at home rather than eat out at restaurants and fast food establishments. Grocery stores can capitalize on this fact by instituting advertising campaigns geared toward healthy eating.

Texas-based supermarket chain H-E-B, which has over 300 stores throughout Texas and Mexico, has teamed up with the San Antonio Spurs to promote healthy eating and an active lifestyle with their H-E-B Good Living Campaign.

On the website, Spurs Strength and Conditioning Coach Mike Brungardt answers visitor’s questions about how to maintain a healthy lifestyle. The web page is also highlighted by videos from popular San Antonio Spurs players, including Tim Duncan, Bruce Bowen and Manu Ginobili, talking about healthy living. Additionally, users can download recipes.

The H-E-B Good Living Campaign, which lives within the Spurs official website, seems like a win-win situation all around. The initiative encourages lifestyle changes and healthy eating habits, while reinforcing the H-E-B brand. Visitors will be attracted to the site because of its connection with local sports celebrities.

Photo credit: H-E-B Good Living Campaign