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Gartner’s 2009 Hype Cycle report has been published. If you want to understand Hype Cycles check out Gartner here or this Engaging Brand podcast with Mark Raskino. It shows the speed of technology evolution which is quite interesting.
Here is the cycle
“Technologies at the Peak of Inflated Expectations during 2009 include cloud computing, e-books (such as from Amazon and Sony) and Internet TV (for example, Hulu), while social software and microblogging sites (such as Twitter) have tipped over the peak and will soon experience disillusionment among enterprise users,” said Jackie Fenn, vice president and Gartner Fellow
The report highlights the following
- Cloud Computing. As enterprises seek to consume their IT services in the most cost-effective way, interest is growing in drawing a broad range of services … from the “cloud,” rather than from on-premises equipment. The levels of hype around cloud computing in the IT industry are deafening…
- E-Book Readers. Sony’s e-book reader and Amazon’s Kindle have attracted a great deal of attention during 2009. However, the devices still suffer from proprietary file formats and digital rights management technologies, which along with price, are limiting their adoption and will drive them into the Trough of Disillusionment.
The following have tipped just past the Peak of Inflated Expectations:
- Social Software Suites. Awareness of social technology is high because of the popularity of related consumer social software and Web 2.0 services. Within businesses, there is strong and rapidly growing evidence of experimentation and early production deployments. The movement from point tools to integrated suites has brought broader adoption but also high expectations. Disillusionment is beginning based on the realization that, even with a suite, much work must be done to build an effective social software deployment.
- Microblogging. Microblogging, in general, and Twitter, in particular, have exploded in popularity during 2009 to the extent that the inevitable disillusionment around “channel pollution” is beginning. As microblogging becomes a standard feature in enterprise social software platforms, it is earning its place alongside other channels (for example, e-mail, blogging and wikis), enabling new kinds of fast, witty, easy-to-assimilate exchanges.
What I found interesting was that Wiki’s and Corporate Blogging are now on the slope of enlightenment. It shows how technology is quickening through the hype cycle. These two technologies have been around a while – but look at how quickly something like Twitter or online video is moving through the cycle. Interesting…
