Friday Fun: Business Blogging Epiphany

(www.businessandblogging.com) Kelly Erb, the Channel Editor of B5media, aka TaxGirl,  asked a thought-provoking question for this week’s Friday Fun:  What epiphany influenced your business or career the most?

Throughout the 20+ years  of my corporate career, there have been several realizations that have caused me to suddenly look at the world, and my contribution to it, differently.

One that particularly stands out is the shift that occurred when I realized that perhaps even more important than knowing the right answers, is knowing the right questions to ask.

This holds true in business blogging as well.  Many professionals who start a blog feel pressured to exhibit their expertise and provide well-reasoned answers to all of their readers needs.

While it is important to provide some answers, it is also important to remember that the best blogs build a sense of community and engagement. 

They enable the blogger to learn about his or her readers as much as for the readers to learn about the blogger.

What questions could you ask your readers that will get them engaged in your blog?

What thought provoking topic can you raise?

What opinions can you solicit?

What knowledge could you gain that would help you build a better business and a better blog?

photo credit: jamuraa