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Sun, Apr 19 2009

Facebook Demographic Trends

Over at O’Reilly Radar there are some interesting trends for Facebook. The full presentation of Facebook trends is here, but here some interesting facts that I have pulled out.

  • 193+ million users broken down 51% Female and 45% Male
  • Largest age group of active users in the USA – 18-25
  • Largest growing category in the USA  – 55-59 ( with 60-65 not far behind)
  • Top countries in Asia for Facebooknetworking-online_feat usage – Indonesia and Hong Kong.
  • Only Africa books the trend with more male than female users.
  • North America and Europe account for over 70% of Facebook usage

Over the last 6 months I have found that my facebook usage has dropped and my twitter usage increased, but it is important to remember that people who are new to the social networking or social media tools often feel comfortable with Facebook. It is easy to use, easy to understand and you can immediately see the advantage.

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Comments

  1. Trackback
    999 days ago
    ZachBrowne.com - Web Design, SEO, & Other Cool Stuff For Entrepreneurs : ZachBrowne.com

    [...] this over on Buzz Networker where they linked to a slideshow at O’Reilly Radar on Facebook trends. Click the O’Reilly [...]

  2. Trackback
    1026 days ago
    Facebook Demographic Trends — Social Media Optimization

    [...] this over on Buzz Networker where they linked to a slideshow at O’Reilly Radar on Facebook trends. Click the O’Reilly [...]

  3. By Anna Farmery

    Eric

    I think for a non web 2.0 geek facebook is a wonderful way into social media. I am not a huge facebook user but it doesn’t feel like a web application in a way to new people. I would always recommend it as a place to start….

  4. By Eric D. Greene (artist)

    Yes I find that facebook is much less intimidating for users new to social media. I recently walked through the facebook sign-up process with a friend who is pretty new to computers. I was impressed at how simple and informative the process was for him.