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To support the UK release of the TV series Dexter, Ralph have created this very nice video at icetruck.tv, purporting to be a news report you can send to your friend. The video is then personalised, by adding their name and a message, which are displayed inline in the video. A lovely way to do something a bit different – and fluster your friend with the realistic incorporation of the elements.
With the series set in the US, I can see the reason for basing the video in the US, but I think it could have had more of an impact with a UK setting. But I love the integration and personalisation – it increases the level of engagement. Scare your friend today and send them one. And you could watch the programme – it’s good.
1541 days ago
[...] see they have learnt from a similar campaign last year for Dexter, where personalised video caused some upset. The text you get with the video link states that they [...]