David Brain sent me a copy of his new book, Crowd Surfing, that was co-authored with Martin Thomas.
The book’s subtitle is “Surviving and thriving in the age of consumer empowerment” and that’s what it is all about. With the web allowing people to connect and comment like never before, how does a company navigate its way through the expressed opinion.
One concern I’ve had in reading this type of book in the past is that I already know the case studies, that there’s nothing knew. In this case, the first few studies wnet one better – I knew the people involved. But even with the case studies I knew, there was a lot of great analysis and commentary that bring the ideas to life. It never tells you what to do, but gives you a lot of things to think about it. Well worth it.
Thanks Rachel. Glad you liked it. We were a bit worried about the fact it was not a guide or ten top tips, but frankly the area is so big and diverse it seemed the wrong thing.
Reply