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Sometimes a business may need to hire someone who has expertise in brand management so that your business brand can have a professional presentation. In hiring a brand expert, it gives a business owner the freedom they need to allow their to be developed.
Understanding the importance of brand equity is one of the things that Raia King does to help business owners build their brand. Brand equity refers to the value of a product’s brand based on it having its current brand versus it having a different one. Continue reading as she shares in two parts the importance of branding your business.
Her contact information is below:
- Email: marketing@raiaking.net
- Website: http://www.raiaking.net
- Twitter: http://www.twitter.com/MarketingForYou
- Phone: 610-251-0777
Please introduce yourself and the key areas of your expertise? How long have you been involved in this area?
I am an independent marketing and PR consultant and freelance writer. I work primarily with entrepreneurs and entertainers. I help them build their brand equity and increase their revenue. I also give marketing seminars specifically geared toward the specific needs of entrepreneurs and entertainers. I have been involved in this field for over 20 years.
When is it a good time for business owners to hire a professionals like graphic designers and marketing consultants to take their business to the next level?
Ideally, as soon as possible, but many entrepreneurs don’t have the money to initially cover such expenses. It’s important to present the most professional image possible at any given time, so if a new business owner can’t afford to hire a graphic designer right away, perhaps he or she can exchange services with a designer. Both parties get what they need and both get closer to achieving success.
Fortunately, the tools that can give a small business a big presence are becoming more affordable all the time. There is also lots of free marketing information online. On my website I offer free weekly email newsletters containing marketing tips. I’ve also scheduled some interviews that will cover marketing strategies from professional artists and entrepreneurs in various fields. I’m interviewing professionals who have used marketing techniques very effectively over the years to maintain a loyal customer base and a solid revenue stream.
As soon as it is reasonably affordable to start hiring professionals in fields such as graphic design, marketing, and PR…do it. This can be the step that finally takes a new business to the next level. While it is a cost, it is also an investment. These people are experts in their given fields and can dramatically contribute to driving sales.
Are there specific ways that a business owner should market themselves? Where should they advertise?
There are a multitude of ways a business owner can market a business, but advertising is a very important component of any successful marketing plan. The best place to advertise is wherever your potential customers are likely to be. You want to get your message in front of them no matter where they are. If they are an affluent demographic that listens to talk radio, then place ads there. If they are a young, hip demographic that spends a lot of time online, you may want to buy banner ads on the music websites they visit. The biggest mistake I see people make when purchasing ads is blasting their message out to a huge, untargeted audience. That is a surefire way to burn through the marketing budget without getting good results. Targeting your advertising as finely as possible is the key to a successful advertising strategy.
