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Research eMarketer just a few months back forecast that online video advertising is going to grow 49% to 850 USD in 2009 but have lowered their predictions to 45%. Berstein Research on the other hand predicts that advertising would fall 1.9% by end of the year, and another 5% in 2009.
Hulu Chief Jason Kilar feels that the market today is different four months ago: “Clearly the environment today is different than it was four months ago”
In an excerpt:
“The most surprising thing to us is how fast the digital marketplace has come to a standstill in the fourth quarter,” said Jeff Zucker, chief executive of NBC Universal, during the conference.
Online video is still expected to be one of the highlights of the digital-ad market. When it revised its forecasts for U.S. online ad spending earlier this month, research firm eMarketer predicted that online video-ad spending by U.S. advertisers would grow 45% to $850 million in 2009.
By contrast, Bernstein Research forecast last month that total TV advertising would fall 1.9% this year, and another 5% next year, to $65 billion for 2009.
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1246 days ago
[...] inspects the culture of FAIL on the Internet and finds that video advertising is going to decline. Actually, the rate of growth of online advertising has reached a saturation point even though [...]
1248 days ago
[...] Video Advertising is Going to Decline Research eMarketer just a few months back forecast that online video advertising is going to grow 49% to 850 USD in 2009 but have lowered their predictions to 45%. Berstein Research on the other hand predicts that advertising would fall 1.9% by end of the year, and another 5% in 2009. Hulu Chief Jason Kilar feels [...] [...]
1248 days ago
[...] Video Advertising is Going to Decline Research eMarketer just a few months back forecast that online video advertising is going to grow 49% to 850 USD in 2009 but have lowered their predictions to 45%. Berstein Research on the other hand predicts that advertising would fall 1.9% by end of the year, and another 5% in 2009. Hulu Chief Jason Kilar feels [...] [...]