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Not satisfied with pulling their clips off YouTube (Twice. Indiscriminately.), Viacom is now suing YouTube owner Google for one billion dollars. That’s over half the price Google bought YouTube for, at 1.65 billion dollars.
Of course, we all know this flamboyant ten-figure gesture is just another impatiently greedy negotiating tactic for Viacom to pull in an early unfair share of the coming YouTube revenue split. Yes, they think they’re better than us regular YouTube uploaders. What everyone but Viacom knows, is that YouTubers now hate Viacom.
Best bit in the suit: “a large part of YouTube’s value is directly attributable to the availability of Plaintiffs’ copyrighted works on YouTube’s website.” What a deluded claim! Even Viacom itself claims only 100,000 clips on YouTube, whereas YouTubers upload almost two million new clips per month. Sure, Jon Stewart was a YouTube star for a while, but there are many others — many, many others.
That’s the key to social media’s resilience: it does not rely on a constellation of a few stars. As Steve Rubel likes to say, media is now a galaxy of stars and planets, each with its own center of gravity. In the media galaxy, Viacom is a dying star becoming nothing but a destructive black hole.
(Via Mia Dand.)
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