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Surprise, surprise: in a survey by Advertising.com, 69% of respondents who stream online video are above 35. Furthermore, they’re watching less Hollywood and MTV while watching more news and vlogs. While they haven’t picked up vlogging as quickly as younger viewers have, they’re forwarding more clips and cutting down on TV.
Streaming Content Categories: Ages 35 and Older
Streaming Activities by Age: Ages 35 and Older
Online video isn’t just for kids — and even older viewers are growing up.
(Via Fraser MacInnes.)
1509 days ago
[...] video is not just for kids, but kids watching online video are on the rise. 42% of consumers age 18 to 34 watch videos online [...]
1714 days ago
[...] survey about online video viewers by an advertising research site found that people 35 years and older are watching more online video than youth. I’ve seen [...]