Sherpa is T-Mobile’s Secret to Success

Sherpa is sentient. And it’s the one thing that’s kicking T-Mobile into the top spot. Developed as an application and propagated initially by the T-Mobile MyTouch 3G, this app serves as a mobile connoisseur that learns about places you search for in its wide database. Sherpa adapts your browsing habits and learns from the places you frequent, the items you browse and makes recommendations based on your preferred listings.

Sherpa goes as far as looking at the date and time and matching your results based on the time when you browse — allowing you to see relevant information such as the store hours of certain shops.

GENIE (Geodelic Engine for Interest Evaluation) is the secret to Sherpa’s success. Usually, consumers would want to download specific types of city guides catering to books, restaurants, stores, etc. Sherpa tailor fits your habits, which means that if you’ve been searching for restaurants more often, GENIE will make places to eat a more prominent search than, say, shopping.

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