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After defining standard online video ad formats, the Interactive Advertising Bureau now defines standard online video ad metrics. That means offering standard names and definitions for metrics relevant to various online video ad formats: overlay view duration, percent complete, etc.
What can be measured, can be managed. These metrics should make online video advertising more manageable — and thus, less scary.
1424 days ago
[...] to Mike Abundo of Inside Online Video for alerting me to important stuff like this that I might otherwise [...]