Google Pays 78.5c on the Dollar for Adsense ads

In a recent article posted by the NYTimes titled Google’s Shadow Payroll Is Not Such a Secret Anymore more light is being shed on how much Google really pays publishers.

Google.com and the company’s foreign search sites contribute more to Google’s bottom line than AdSense, because for every dollar the company brings in through AdSense and other places that distribute its ads, it pays roughly 78.5 cents back to sites like Digital Point that display the ads.

The article also feature Shawn Hogan, of Digital Point.