Subscribe
Previous Post
Sure, we’re all laughing our asses off as Hollywood celebs adopt YouTube collab and response formulae to sing about Jimmy Kimmel fucking Ben Affleck. Andrew Wallenstein, however, points out that the star power of this sketch marks an important cultural shift.
It’s what the Oscars and really all of mainstream Hollywood has to learn from the sketch, which may have premiered on TV but is likely to be seen by exponentially more viewers on YouTube, just as the “Damon” one did. After the lowest-rated Oscar in history, you have to ask yourself why many of the stars mentioned above took the time appear in this bizarre, racy sketch but didn’t show up on the red carpet (the only one I remember seeing in both was Ford, who really needs to lose the earring). For A-listers whose every public appearance is quite calculated, that tells you plenty about what is more culturally relevant right now: viral video or stuffy award shows.
Yes, a viral video just pwned the Oscars. Apparently, YouTube views can pull more stars than Academy Awards.
1162 days ago
[...] minutes ABC?s number one in terms of views; since they?ve learned viral shortform video with I?m Fucking Ben Affleck, expect that lead to widen. Looks like Hulu?s silo strategy isn?t working very well for NBC and [...]
1380 days ago
[...] We’re already seeing network shows include clips obviously made for the Web. Soon whole network shows will be obviously made for the Web. [...]
1526 days ago
[...] number one in terms of views; since they’ve learned viral shortform video with I’m Fucking Ben Affleck, expect that lead to widen. Looks like Hulu’s silo strategy isn’t working very well for [...]