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While video-sharing sites frantically work to expand their ad revenue-sharing programs, product placement is poised to take a sizable slice of the growing online video ad revenue pie. Unlike system-generated ads, product placements are inseparable from viral video content regardless of superdistribution medium.
With online video product placement on the rise, I predicted the rise of online video product placement agencies. Turns out reader Nadim Elgarhy is with Brandfame, an online ad agency that soft-launched in May and just relaunched itself as an online video product placement agency. If you’re a viral video creator who doesn’t mind pimping products (like Nalts), submit your application and check it out.
1162 days ago
[...] this, and he wants to make the process easier through self-service online business matching.Last year, he put up an online video product placement agency, Brandfame. Now he?s replicating that [...]
1455 days ago
[...] year, one of our readers launched Brandfame, a self-service online video product placement agency. A similar startup, Storybids, just launched [...]
1466 days ago
[...] Last year, he put up an online video product placement agency, Brandfame. Now he’s replicating that self-service model with Videorix, a site that lets advertisers put their logos at the beginning of creators’ videos. Inside Online Video readers get a $50 credit to their accounts through this invite code: insideov [...]
1666 days ago
[...] Online video product placements [...]
1666 days ago
[...] sends money to the Philippines (just ‘cuz we live there) Cash for video embedders Video product placement iBrick (aka iPhone) Yahoo yawn (aka Yahoo’s new stratplan) [...]
InShot.com.au and its YouTube channel InShotTV are pretty cool Aussie players in online product placement for user-generated content. They also have a soft-launch expected for their Copacabana Exchange.
1743 days ago
[...] Then there’s Brandfame, which is creating ways that advertisers can pursue product placement in online videos, and creators can make some money doing product placement. See post for detail (and thanks for InsideVideo for the post). [...]
So glad to be a model pimp. Some go for art. I go for pimpness.
Dan: Not very long, I would imagine. :)
While product placement developed late in the history of blog monetization thanks to the availability of automated ads, product placement is developing early in the history of video monetization thanks to the unavailability of automated ads.
One can attribute that unavailability to two things: (1) the difficulty of video ad contextualization, and (2) the copyright trolling of media conglomerates.
Interesting post. I wonder how long before major agencies in addition to CAA start to have a division in their companies that focuses specifically on this?