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Disney Enters Social Networking with Club Penguin Purchase
Lately, I published several posts about Disney’s (NYSE: DIS) strange attempts to extend its brand. Today, I read an LA Times article that describes their newest venture, and finally, it’s one that I see value in as a Disney fan and parent.
Yesterday, Disney purchased Club Penguin, an online social networking site targeted to children between the ages of 6 and 14. The site focuses on parental trust and security. Children can adopt, name, feed and dress their own virtual penguin. … More »