upfronts

It’s the upfront season, where the advertisers get together with the TV companies to see what they have coming up, what valuable properties they can be associated with. The world is changing faster than ever and TV no longer has a monopoly, competing for attention with the web, with mobile, with timeshifting and VOD. Although still the channel that has the most reach, it’s loosing its effectiveness. So this year, both parties continue to… More »