Ne-Yo Visits Universal Orlando Resort

Kori Ellis — Sun, 03 Apr 2011 12:43:44 +0000

Grammy-award winning singer and songwriter Ne-Yo – who recently played a role in the action/sci-fi film, “Battle: Los Angeles” – met up with some fellow galaxy defenders at the Men In Black: Alien Attack attraction while at Universal Orlando Resort on April 2, 2011.

Ne-Yo spent some time at Universal Studios theme park before his scheduled concert for Universal Orlando’s Mardi Gras celebration. Mardi Gras at Universal Studios brings nationally renowned musical acts combine with an authentic Mardi Gras parade, Cajun cooking, and hand-picked New Orleans bands to capture the look, feel and fun of the Big Easy.

Post from: EveryJoe

Harry Potter Mini-Film Coming to Universal’s Harry Potter Theme Park

Susan Gunelius — Thu, 19 Jun 2008 14:39:05 +0000

According to The Sunday Mirror of London, a Harry Potter mini-movie is currently being filmed with Daniel Radcliffe, Rupert Grint and Emma Watson of the immensely successful Harry Potter movie franchise. The Harry Potter mini-movie will play a part in the new Wizarding World of Harry Potter theme park scheduled to open at the Universal Studios theme park in Orlando, Florida in 2009 or 2010.

Universal isn’t confirming anything yet, but the rumor also says that J.K. Rowling wrote the story that will be used for the new Harry Potter mini-movie, which would make it yet another authentic brand extension from the Harry Potter brand that is destined for success. It’s the brand that never stops!

You can read more about the marketing behind the Harry Potter brand in my book, Harry Potter: The Story of a Global Business Phenomenon, available now in the U.K. and for pre-order in the U.S. (to be released in the U.S. and other parts of the world in August).

Image: UniversalOrlando.com

Post from: EveryJoe

EveryJoe » Universal Studios

Ne-Yo Visits Universal Orlando Resort

Harry Potter Mini-Film Coming to Universal’s Harry Potter Theme Park