EveryJoe » TV Guide http://everyjoe.com Just another EveryJoe weblog Fri, 30 Jul 2010 01:39:45 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Niche Video Commands Higher Ad Rates http://everyjoe.com/technology/niche-video-commands-higher-ad-rates-184/ http://everyjoe.com/technology/niche-video-commands-higher-ad-rates-184/#comments Fri, 28 Mar 2008 09:03:32 +0000 Mike Abundo http://www.insideonlinevideo.com/2008/03/28/niche-video-commands-higher-ad-rates/ More

Post from: EveryJoe

]]> Want to know how much it costs to advertise inside online video? Daisy Whitney posts a survey of ad rates from various video sites.

Blip.tv: CPM $10-$30, sponsorships $30-$100.
Goodnight Burbank: product placements $3,000-$8,000.
Abigail’s X-Rated Teen Diary: product placements $1,000-$5,000.
Revision3: CPM $60-$80.
For Your Imagination: CPM $20-$60.
ManiaTV: CPM $10-$30.
TV Guide: CPM $25-$30.
CNN: CPM $25.

We already know Ask a Ninja charges $100,000 monthly. Kevin Nalts charges $3,000-$10,000 per product placement.

Notice that niche video sites can command ad rates higher than those of a mainstream video site like CNN or TV Guide. That’s the value of a focused audience.

Post from: EveryJoe

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