“The remaining first run episodes of Caprica – airing Tuesdays at 10/9c – will be removed from the schedule as of next Tuesday, November 2,” said the network in a statement. “These final five episodes of the season will be re-scheduled to air at a to be announced time in the first quarter of 2011, and will conclude the run of the series.”

Image: SyFy

If you are a Galactica fan, don’t worry. Syfy recently unveiled plans for another prequel. The network announced a new two-hour pilot for Battlestar Galactica: Blood & Chrome, set 10 years into the first Cylon war. This prequel will be a little more action-packed than the slower pace of Caprica.

Image: Zoic Studios/SyFy

Post from: EveryJoe

An NBC press release stated that, “the new brand broadens perceptions and embraces a wider range of current and future imagination-based entertainment beyond just the traditional sci-fi genre, including fantasy, supernatural, paranormal, reality, mystery, action and adventure.”

If the goal is to broaden the channel’s reach, I’d argue that a complete overhaul of the brand were in order. Simply adjusting the spelling enough to enable ownership of its trademark seems cheap and ill-thought out. Won’t this simply piss off the Sci-Fi followers?

An English professor of mine refused to use the term Sci-Fi all semester, insisting that the Sci-Fi enthusiasts had ditched that passe term and evolved to SF. Even he had trouble training himself to say SF rather than Sci-Fi, and I haven’t heard the term SF since that class.

Perhaps NBC was too afraid to ditch Sci-Fi altogether. But SyFy?! Is that really what your crew of marketing genuises came up with?

The rebrand will be presented both on air and online on July 7th in the US, including its new tagline, “Imagine Greater.”

Come on NBC, are we really inspired to “Imagine Greater” with a rebranding effort like SyFy?

Post from: EveryJoe