SubscribeKim Beasley
Ways To Extend Your Brand
Has the economy hit your business hard to where your brand is suffering? Are you looking for ways to extend your brand so that you can grow your business? Then lets look at ways you can extend your brand.
Brand extension is the process of using different avenue to promote your business. According to Wikipedia.org…
Brand extension or brand stretching is a marketing strategy in which a firm marketing a product with a well-developed image uses the same brand name in a different product category.
So… More »
7 Good and Highly Effective Branding Habits
Having good branding habits for your business is important. Good branding habits should be incorporated into your business to help communicate your brand message and increase brand awareness.
Being able to piece together how you will communicate your brand to your target customers is important. Just as the image to the right shows, every piece counts. In branding, good habits count and can help you successfully communicate your brand.
Below are a list of good branding habits that can help as you… More »
Branding A Business Partnership
Are you a business owner who decided to partner up with another business owner to create a business? Did you keep your original business or merge it into the new business? It’s interesting to hear the answers to these two questions because I have found that some business owners don’t keep a separate identity from the combined business.
What I mean by this is that when you develop a partnership by merging with another business owner that you should try to… More »
Ernie Davis: Create A Lasting Brand Message
One thing that a good brand message can do is last through time. When people look back in time at commercials or your brand, will your brand message be easily recognized? It a good sign that you have a good brand message if it can stand the test of time like “Just Do It” by Nike or “Where’s the beef” by Wendy’s.
Recently, I watched a very touching movie called “The Express” which was a featured movie about the life of… More »
Online Branding: What’s Your Plan?
Does your online branding strategy reach your target customers without a lot of effort on your end? Have you developed a strategy that can flow without you having to handhold the entire process? Then congratulations on a job well done.
If however your online branding strategy requires a lot of effort or handholding from you then the follow tips just might be what you need to help you build your plan.
Start with a plan: develop a plan that will incorporate your goals, mission… More »
Branding Tips From The Road
One of the things that I love to do is travel and learn about new places. As I travel, I have to admit that I checkout how businesses deliver their brand messages in airports. As you walk along, you can’t help but to see the signs and billboards encouraging you to spend your money in their establishment.
So as I sit in the airport and look at the advertisements, below are some of the branding tips that I thought would be… More »
What Is Viral Marketing and Branding?
Viral, according to Webster.com, is caused by a virus which normally would be a bad thing. But when it comes to marketing or branding, it is a very good thing.
Viral marketing or branding is the process of taking your business branding message and having it catch-on and spread to your target customer with success. At the bottom of the image above, there are five key areas that you should include into your viral campaign:
Involve your support team and affiliates to help… More »
Do You Need To Prune Your Branding?
Do you need to review your branding strategy and prune it or remove some of the tasks that you have been implementing to brand your business? Are there things that are no longer working that need to either be adjusted or deleted? Regardless of what you need to do to prune, make sure that you put much thought into it.
In the planting or gardening world, pruning is the process of trimming off part of a plant or tree. As in… More »
Can You Brand With Gadgets?
Have you attended trade shows and notice that all the booths usually have free give-aways such as USBs or caps which are branded with their logo? Have you done the same with your own business by offering freebies to potential customers which are branded with your logo? It’s a really great way to make an impression on potential customers.
Case in point, one of my businesses have a heart as part of its branding so I found a USB that is… More »
Branding Basics For Startup Businesses
If you are a startup business owner and you have been looking for branding information then you have come to the right place. The purpose of this column is to help bring unique information to readers that will help you develop a success brand.
When it comes to branding a startup business, one of the things that can help you develop your brand is understanding the basics of branding. Some of the basics of branding are listed below in a starter… More »
What Does Your Brand Color Mean?
When it comes to selecting the colors that you use for your brand, what do you use as a guideline? Do you use the thought that “if it looks good to you then it will attract customers”? Or do you use the thought “if it looks good to my customers then it work for me”?
Whichever one you choose to use, there are a few tools that can help you select the colors for your brand. Below are a three examples… More »
Free Ticket To A Disney Park
Have you seen the newest commercial for Disney the features the Muppets along with famous stars? Then you are missing out a finding about an opportunity for you to get a free ticket to a Disney Park.
Starting in January 2010, in a co-branding effort between Disney and non-profit organization, you can earn a free ticket to a Disney Park just by volunteering for a day. What this means is that you can volunteer at one of the participating non-profit organization… More »
What’s Your Branding Song?
In the process of developing your brand, one of the things that you might want to think about is the song that identifies with your business brand. When you create your advertising material and it contains a song or music, what type do you use?
Do you use upbeat or slow? Is it bluesy or rock based? Regardless of what type of music you choose, make sure that it reflects your brand. In such things as video or presentation where you… More »
4 Sales Tips To Brand Your Business
What would you do to win over your target consumers with your brand? Do you understand what it will take to win your target consumers with your brand? To help you our, I thought it would be good to share a few tips with you that are discussed in the video below.
To get things started, the first tip is that you should make sure you provide reassurance to your potential consumer that your product or service is reliable and just… More »
What’s Driving Your Business Brand?
Have you accessed your business brand lately to see what type of affect it has on your industry or target consumers? Do you know the statistic of your brand in your industry? What driving your business brand to be success at reaching your target consumers or as an industry leader?
If you can’t answer these questions then let me share a few thing that can help you determine what’s driving your business brand. To help you determine what’s driving your business… More »
