First of all, it’s nice to see a fresh take on an old campaign.  It’s very important that we continue our research into a cure for breast cancer and other forms of this awful disease but sometimes the messages just become overly redundant and begin to lose their effectiveness.

This one definitely got my attention.

In the ad, Kevin talks about supporting groundbreaking research and “save some boobs.”  There’s a pledge to raise money and awareness on Facebook and Kevin says that the social networking site should really be called “Boob book” since people don’t go on there to see faces – they go on there to see boobs.

He ends the video by saying “please do it, it’s a matter of life and breast.”  I love it!  If you haven’t already seen it, check out the PSA below.

image: HBO

Post from: EveryJoe