Topic: JK-Rowling

• 

  Harry Potter Mini-Film Coming to Universal's Harry Potter Theme Park

  806 days ago by Susan Gunelius | Comment

  According to The Sunday Mirror of London, a Harry Potter mini-movie is currently being filmed with Daniel Radcliffe, Rupert Grint and Emma Watson of the immensely successful Harry Potter movie franchise.  The Harry Potter mini-movie will play a part in the new Wizarding World of Harry Potter theme park scheduled … More »

• 

  Vote for Time Magazine's Person of the Year

  1027 days ago by Susan Gunelius | 5 Comments

  Time magazine is giving people the chance to vote for Time’s Person of the Year although Time states that their editors reserve the right to disagree with the people’s vote.  Of course, nothing gives a personal brand a boost quite like being named Time’s Person of the Year does. 
  I guess we can … More »

• 

  Harry Potter: A Case Study in Excellent Branding

  1140 days ago by Susan Gunelius | 4 Comments

  The Harry Potter brand is a worldwide phenomenon.  With the seventh and final book in the popular series (Harry Potter and the Deathly Hallows) being released today, and the fifth movie in the cinema franchise (Harry Potter and the Order of the Phoenix) currently breaking records at the box office, the … More »