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Harry Potter Mini-Film Coming to Universal’s Harry Potter Theme Park
According to The Sunday Mirror of London, a Harry Potter mini-movie is currently being filmed with Daniel Radcliffe, Rupert Grint and Emma Watson of the immensely successful Harry Potter movie franchise. The Harry Potter mini-movie will play a part in the new Wizarding World of Harry Potter theme park scheduled to open at the Universal Studios theme park in Orlando, Florida in 2009 or 2010.
Universal isn’t confirming anything yet, but the rumor also says that J.K. Rowling wrote the story that will… More »
Vote for Time Magazine’s Person of the Year
Time magazine is giving people the chance to vote for Time’s Person of the Year although Time states that their editors reserve the right to disagree with the people’s vote. Of course, nothing gives a personal brand a boost quite like being named Time’s Person of the Year does.
I guess we can assume the ten people that are listed for users to vote for on Time’s website must be the magazine’s short list for the actual Person of the Year for 2007. … More »
Harry Potter: A Case Study in Excellent Branding
The Harry Potter brand is a worldwide phenomenon. With the seventh and final book in the popular series (Harry Potter and the Deathly Hallows) being released today, and the fifth movie in the cinema franchise (Harry Potter and the Order of the Phoenix) currently breaking records at the box office, the Harry Potter brand is stronger than ever.
It seems like everywhere you turn people are talking about JK Rowling and Harry Potter. Even E!’s The Soup poked fun at the Harry Potter… More »