EveryJoe » digital http://everyjoe.com Just another EveryJoe weblog Sat, 31 Jul 2010 09:00:11 +0000 http://wordpress.org/?v=2.9.1 en hourly 1 Intent is the New Demographic http://everyjoe.com/work/intent-is-the-new-demographic/ http://everyjoe.com/work/intent-is-the-new-demographic/#comments Sun, 02 Aug 2009 13:29:54 +0000 Anna Farmery http://www.bizzia.com/buzznetworker/?p=1748 More

Post from: EveryJoe

]]> Last month I talked about some research which determined that intent was the new demographic. This quote from Ruder Finn co-CEO Kathy Bloomgarden

““Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies. Just being online is not enough to leverage digital channels to drive business imperatives. Audiences must be targeted based upon their intent.”

This made me want to find out more. So last week I spoke with Tyler Pennock about the reserach and you can listen to the The Engaging Brand podcast here and see the interview questions at The Engaging Brand blog.

It was a fascinating insight which made me think much more about why people are using the web, rather than why I WANT them to use the web. For networking purposes there is a huge difference and sometimes as we go about our web networking we forget that…..yet never has there been a better opportunity to analyse the intent.

Hope you enjoy the interview – Tyler is a wonderful guy and you can follow him on Twitter

Post from: EveryJoe

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