digital

Last month I talked about some research which determined that intent was the new demographic. This quote from Ruder Finn co-CEO Kathy Bloomgarden

““Delving deeper into the underlying motivations of online behavior is critical to developing proactive strategies. Just being online is not enough to leverage digital channels to drive business imperatives. Audiences must be targeted based upon their intent.”

This made me want to find out more. So last week I spoke with Tyler Pennock about the reserach and you can… More »