Topic: community

  • IAB and Marketing in a User-generated World

    IAB and Marketing in a User-generated World

    Marketing in a User-Generated World
    While almost all brand marketers have determined that Social Media represents a huge opportunity, many are still uncertain as to exactly what it is or how to capitalize on its potential. Marketers must first understand the nuances of user-generated media, then define the objectives of their … More »

  • Mesh and Building a community

    Mesh and Building a community

    Building a Community – How and Why it Matters
    Mark Relph talks with Will Pate, Jordan Banks and Lionel Menchaca.
    Mark: community means a lot of things to different people; for many different reasons.
    Q: with all those different definitions, what does it mean to you and your org:
    lionel: similar interests, form … More »