Topic: CBS

Buick Open Ratings Soar Thanks to Tiger

401 days ago by Jeff Greenwell | Comment

If anyone ever needed anymore proof that Tiger Woods is the biggest draw in golf (and I doubt that there’s anyone left in the world who thinks that), they need look no further than the ratings increase for the just finished Buick Open. With Tiger leading going into the final … More »
CBS to Air Nicklaus vs. Snead 1963 Classic

428 days ago by Jeff Greenwell | Comment

For those of you who think golf begins and ends with Tiger Woods, you’re in for a treat this weekend. CBS Sports is planning to show a 1963 match between Tiger’s idol, Jack Nicklaus, and Sam “Slammin’ Sammy” Snead. At the time of the match, Snead was 50 years old, … More »
Masters Sets Eight-Year Viewing Record

514 days ago by Sandy Mitchell | Comment

Maybe it was the fact that the Masters fell on Easter weekend this year. Maybe it was the three-man play-off to end the tournament, or maybe it was the one-on-one battle between Tiger Woods and Phil Mickelson on the final nine. Whatever it was, viewers watched in numbers … More »
Amazing Race Show Set to Become Game

530 days ago by Amy Tucker | Comment

It was announced yesterday that the Emmy® award-winning “The Amazing Race” television series will be made into a video game.
From the press release:
“The Amazing Race” video game teams players up in pairs for an unforgettable journey across exotic locations and continents in a race against time and other teams. Players … More »
TV is for Old Folks

799 days ago by Mike Abundo | 4 Comments

As more and more people turn to online video as their first screen of choice, the median ages of TV holdovers hits fifty. That’s outside advertisers’ prized 18-49 target demographic.
Check out the median ages for the big networks’ non-DVR viewers in the 2007-2008 TV season:
CBS: 54
ABC: 50
NBC: 49
Fox: 44
CBS’ cluefully … More »
CBS Makes $23M from Streaming March Madness

862 days ago by Mike Abundo | 2 Comments

Once again, CBS CEO Les Moonves reaps the benefits of his courage inside online video. Streaming all the NCAA March Madness games earned CBS $23 million in revenue. They guessed (correctly) that this particular content was very well-suited to the availability of the medium: 92 percent of online basketball watching … More »
Mob Logic Launches

916 days ago by Mike Abundo | 1 Comment

\r\n\r\nCBS launches its new online news show: Mob Logic. Host Lindsay Campbell lends it the same candidly irreverent tone that made CBS acquisition Wallstrip a hit.\r\n\r\nSee, this is the kind of content that succeeds inside online video: shortform and conversational, not longform and one-sided. CBS knows this, and isn\’t just … More »
CBS Streams More Minutes Than Competitors

917 days ago by Mike Abundo | Comment

CBS long ago proved that superdistributing their shows online helped their offline views. Turns out it helps their own online views, too.
ABC.com served the most videos in December, followed by CBS, NBC, and FOX. But CBS kept viewers around the longest:
ABC: 47.3 million videos, 28 million minutes
CBS: 33.8 million videos, … More »
CBS to Stream All NCAA Games

940 days ago by Mike Abundo | 5 Comments

One of the greatest hurdles to TV networks embracing online video is the fear of offending their local affiliates. That’s what doomed Hulu.
Ever clueful in their approach to online video, CBS overcomes that hurdle with NCAA March Madness, making all 63 games available online. Last year, they put only 56 … More »
Mob Logic Teaser: Putin Parody Dub

952 days ago by Mike Abundo | 1 Comment

\r\n\r\nLindsay Campbell recently left the hit financial show (and CBS acquisition) Wallstrip to host CBS\’ upcoming political show Mob Logic. Irreverence is key to Wallstrip\’s success, and it seems like Mob Logic will be every bit as irreverent as Wallstrip. Their latest teaser is a parody dub of Russian President … More »