EveryJoe » Beyonce-Knowles

Beyonce’s Parents Divorcing Over Paternity Suit

Jeanne — Sat, 19 Dec 2009 09:19:01 +0000

The parents of musical superstar, Beyonce Knowles, are getting a divorce after her father, Mathew Knowles, was named in a paternity suit by Alexsandra Wright, a woman who claims to be pregnant with his child. His wife of 29 years, Tina Knowles, has filed for divorce but they swear the parting is drama free.

In a joint statement they said: "the decision to end our marriage is an amicable one. We remain friends, parents, and business partners. If anyone is expecting an ugly messy fight, they will be sadly disappointed. We ask for your respect of our privacy as we handle this matter."

Still, this is pretty dramatic, really. They’ve always seemed like such a close-knit family with Mathew managing Beyonce’s singing career as a solo artist and during her time with Destiny’s Child.

Tina launched the House of Dereon clothing line with Beyonce back in 2006. I know they say that things are going to proceed without any problems but I am curious to see whether that really happens. I know that I would be furious if I was his wife!

image: Zuma Press

Post from: EveryJoe

Branding Topics That Got People Talking in 2007

Susan Gunelius — Mon, 24 Dec 2007 04:15:08 +0000

Today I took a look back at some of the posts that got people commenting and talking on Brandcurve in 2007, and I was happy to see a bit of a mix.

Naturally, the post I wrote about Paris Hilton around the time of her jail sentence drew some comments, but more interesting were the debates about the American Red Cross and Johnson & Johnson’s use of the red cross symbol. I also enjoyed re-reading the comments about Pepsi’s Sierra Mist Cranberry Splash product. I still haven’t found it in my local stores to try it!

Here’s a recap of some of the topics that got Brandcurve’s readers talking in 2007:

Sierra Mist Cranberry Splash Back for the Holidays

Beyonce Knowles & Samsung Announce B-Phone

Johnson & Johnson Sues American Red Cross Over Trademark

The Disney Brand & Wine: Not a Good Match

Disney Says 4-Year Old Boys Should Wear Perfume

Is Paris Hilton Hurting the Hilton Brand

Thanks for joining the conversation!

Post from: EveryJoe

Beyonce Knowles & Samsung Announce B-Phone

Susan Gunelius — Fri, 12 Oct 2007 04:03:49 +0000

Beyonce Knowles has been creatively extending her brand outside of the music industry for years. Today, her partnership with Samsung extended from a celebrity endorsement to a Beyonce branded cell phone called the B-Phone.

The B-Phone will sell for $99 at Walmart (NYSE: WMT) preloaded with Beyonce music, videos and photos as well as a contract with Sprint for service.

Beyonce’s B-Phone adds one more notch to the pop star’s long list of brand extensions including her Dereon clothing line and a perfume called True Star Gold by Tommy Hilfiger. Beyonce Knowles also endorses Giorgio Armani’s Emporio Armani Diamonds fragrance.

I’m sure this is just the beginning of Beyonce’s brand building empire, but I have to question the B-Phone. First, the $99 price tag sounds high for the target market, and second, this extension just doesn’t seem consistent with Beyonce’s brand overall. Clothing, perfume and makeup – yes. A cell phone – I’m not so sure. What do you think?

Post from: EveryJoe