Writers’ Strike Will Turn 25.6% of TV Viewers to Online Video

We’ve long suspected that the TV writers’ strike will drive people to online video. Now we have the numbers to back it up.

In the absence of new programming the Internet is an entertainment alternative many will consider. In fact, two-fifths of respondents (39.6%) expect to use the Internet more for entertainment purposes if their favorite TV shows are shown only in reruns.

Online video is also a tempting source of entertainment with one-quarter (25.6%) of respondents saying they will probably watch more online video as the strike continues to impact programming.

Striking TV writers could easily adapt to the medium and follow those viewers online. TV studios may not be so agile.