Warner: We Were Wrong

While pigs fly over a frozen Hell, Warner Music Group CEO Edgar Bronfman admits Warner was wrong to go to war with its own customers.

“We used to fool ourselves. We used to think our content was perfect just exactly as it was. We expected our business would remain blissfully unaffected even as the world of interactivity, constant connection and file sharing was exploding. And of course we were wrong. How were we wrong? By standing still or moving at a glacial pace, we inadvertently went to war with consumers by denying them what they wanted and could otherwise find and as a result of course, consumers won.”

Congratulations, Edgar. You’ve taken your first step out of the tar pit. You may yet live to see the emerging Earth.