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The New York Times has an excellent article about The CW’s efforts to promote Vampire Diaries that talks extensively about a teen-oriented blood drive.
According to the article, The CW is teaming up with The American Red Cross to run blood drives in more than 230 high schools across the country. Posters with the slogan, Starve a Vampire, Donate Blood are appearing and they’re working on public service announcements featuring the cast.
Other promotional efforts include giveaways such as logo’d vampire sunscreen and Fang Floss as well as online games and widgets that will allow you to make a vampire out of yourself.
Vampire Diaries premieres on September 10th on The CW.
Click here to read more about your favorite paranormal TV shows from Ghost Hunters to Supernatural.
Pictured: Paul Wesley as Stefan, Nina Dobrev as Elena, Ian Somerhalder as Damon Photo Credit: Andrew Eccles / The CW © 2009 The CW Network, LLC. All Rights Reserved.
