Metallica playing at Austin’s SXSW wasn’t a big surprise. There were rumors of it happening about a week before SXSW kicked off. It was said to be a “secret” show. SXSW is one of those events that helps out the smaller, independent labeled and unsigned bands get noticed by the public and people that would otherwise not have heard of them.
Due to Metallica playing there a lot of the bands that where playing their gigs while Metallica’s set was going on, didn’t get the audiences they had hoped for. Metallica played at the heart of the club district at a place called Stubb’s.
“It was the worst thing I’ve ever seen at SXSW,” says Scott Hamilton, head of Detroit-based Smallstone Records. Hamilton and a handful of Smallstone bands, including hometown outlaw country boys Whitey Morgan, were showcasing right across the street from Stubb’s at the time of the Metallica performance. “Not only did they affect my showcase, they drained every club,” Hamilton says. “Why come down here and ruin a festival that’s about breaking independent artists? A band that big has no business being at that festival.”
This is totally understandable frustration by the indie labels that expected more attention at the festival. You can read the rest of the report about this at Freep.com.



525 days ago
Not really a valid complaint in my mind. Estimates say that there were roughly 300,000 people in attendance for the SXSW music festival. Stubb’s capacity is roughly 1,800.
I got about 1,800 press releases for SXSW events and not one mentioned Whitey Morgan. Maybe they need to place the blame on their publicist.
Reply
514 days ago
[...] band apparently became so enamored with SXSW during their performance at the festival last month that they jumped at the chance to buy the naming rights. “I want [...]
Reply