Fox to Stream TV Shows this Fall

I’ve been watching lots of TV shows online lately when I haven’t had time to watch them so this is good news!  Fox plans on joining other networks and broadcasting older episodes of shows like Lost and maybe 24 online:

Fox, whose prime time schedule is filled through October with Major League Baseball playoffs and the World Series, has launched Fox On Demand to offer previously viewed episodes from this fall season online to keep viewers’ interest during the month-long hiatus. Fox is taking advantage of its Fox Interactive Media (FIM) online assets nationally with Myspace.com, and in 24 markets with the MyFoxLocal Web sites of TV affiliates in its Fox Stations Group. On-air promotions during the baseball broadcasts will tout the Web offerings.

MySpace will expose Fox shows to key demographic groups, and the local stations will help Fox connect with loyal fans," Ann Burkart, VP of corporate communications at Fox Interactive Media, told ClickZ.

"With this initiative, we’re looking to bring valuable entertainment and video experiences to our audiences and to show our content and advertising partners that leveraging the Fox Interactive Media platform is a smart and effective way to reach their target audience," Burkart said.

Shows will be streamed in high definition with Fox’s Full Throttle video player. A :15 pre-roll will precede each show, and three or four :30 spots will be shown during each episode. Sponsors include Toyota, Burger King, Lionsgate and Paramount.

Fox is looking at this initiative as an opportunity to prove to both advertisers and local affiliates the value of multi-platform distribution and cross-channel promotions. "This is an important effort with our sister company [Fox Interactive Media] to show the capabilities of our platform and ultimately we look forward to broadening the breadth of programming. We have already worked with a number of other networks and studios on promotions and streaming events on a smaller scale and intend to continue to ramp those up in the coming months," Burkart said. Via ClickZ

Tags: fox, 24, fox on demand