CBS Makes $23M from Streaming March Madness

Once again, CBS CEO Les Moonves reaps the benefits of his courage inside online video. Streaming all the NCAA March Madness games earned CBS $23 million in revenue. They guessed (correctly) that this particular content was very well-suited to the availability of the medium: 92 percent of online basketball watching was done at work, “demonstrating that we are adding a whole new audience to our existing content and making bosses throughout America very angry with us,” says the ever-irreverent Moonves.

Favoring the superdistribution of online video over the artificial scarcity of TV has paid off for CBS so far. Abundance leads to value, baby.

Comments

Trackback
1410 days ago

TV is for Old Folks
[...] cluefully aggressive online media purchases — from Wallstrip to CNet — suddenly make a lot more [...]

Trackback
1458 days ago

Corporate Tech Drama Week!
[...] buys CNet. CBS Interactive actually shows considerable online media savvy, and CNet has tons of underutilized online media assets. Heck, I only found out today that CNet [...]